Job Description

Job Overview

We are seeking a creative and results-driven Marketing Specialist to join our dynamic team. In this role, you will be responsible for developing and implementing effective marketing strategies to promote our products and services. You will collaborate with various departments to enhance brand awareness, drive customer engagement, and support overall business objectives. The ideal candidate will possess a strong understanding of digital marketing trends, analytics, and e-commerce strategies.

Duties

Develop and execute comprehensive marketing campaigns across multiple channels including digital, social media, email, and traditional advertising. Conduct market research to identify trends, customer preferences, and competitive landscape to inform marketing strategies. Utilize SEO best practices to enhance website visibility and improve organic search rankings. Analyze campaign performance using analytics tools to measure effectiveness and optimize future initiatives. Collaborate with the product management team to create compelling product content and promotional materials using Adobe Creative Suite. Manage e-commerce platforms, ensuring product listings are accurate and engaging while optimizing the customer journey. Support sales teams by providing marketing materials that align with sales objectives and enhance customer interactions. Stay updated on industry trends and emerging technologies to continuously improve marketing efforts.

Requirements

Bachelor's degree in Marketing, Business Administration, or a related field. Proven experience in digital marketing, advertising, or a similar role. Proficiency in Adobe Creative Suite for designing marketing materials. Strong understanding of SEO principles and analytics tools (e.g., Google Analytics). Familiarity with HTML for basic website updates is preferred. Excellent research skills to gather insights that drive strategic decisions. Ability to work collaboratively across departments while managing multiple projects simultaneously. Strong communication skills with a focus on persuasive writing and storytelling.
Join our team as a Marketing Specialist where your creativity will contribute directly to our growth and success!

Job Type: Full-time

Pay: $45,677.20-$84,111.96 per year

Additional pay:

Overtime pay
Benefits:

Dental care Extended health care
Schedule:

Monday to Friday
Language:

English (preferred)
Work Location: In person