Job Description

Client Overview:

Our client is a national CPG company presenting the latest must-haves. Their modern, on-trend approach distinguishes them as leaders in the industry.?They\'re looking for a Marketing Specialist to join their innovative team.

Marketing Specialist Overview:

As the Marketing Specialist, you will be responsible for assisting and implementing marketing strategies and executing marketing plans to elevate the overall brand. You will support the marketing calendar across channels and build go-to-market strategies for products, launches, and key moments for the brand. The ideal candidate will be a strong cross-functional partner to the team and shepherd initiatives from idea to execution with enthusiasm.

Marketing Specialist Responsibilities

\xc2\xb7 Manage, develop, and implement marketing campaigns and ensure effective utilization of available promotional space

\xc2\xb7 Establish omni-channel marketing best practices, including content marketing, SEO, SEM, PR, and social media

\xc2\xb7 Oversee the marketing promotion campaign calendar, ensure deliverables are achieved on-time and accurately, and follow-up with internal and external partners as necessary

\xc2\xb7 Define, refine, and execute the paid social acquisition and retention strategy for Facebook, Instagram, and other key paid social channels

\xc2\xb7 Support monthly reporting with the purpose of sharing best practices and driving enhanced creative outcomes across the organization

\xc2\xb7 Effectively manage budget to business goals and financial targets

\xc2\xb7 Recommend and advise on options and capabilities utilizing marketing and communications best practices and channel knowledge

\xc2\xb7 Leverage research, reports, and data to support stakeholder business solution strategies

\xc2\xb7 Work together with Brand Creative and Production to oversee the development of branded assets, including project style guides, promotional materials, social media content, and event-related collateral

\xc2\xb7 Review products for quality, consistency, accuracy, and advancement of the visual and verbal brand in design reviews, and ensure that consistent image/message is conveyed

Marketing Specialist Qualifications

\xc2\xb7 3+ years marketing experience

\xc2\xb7 Experience in CPG

\xc2\xb7 Strong ability to organize large amounts of data in Excel

\xc2\xb7 Must be detail-oriented and deadline focused

\xc2\xb7 Strong project management/coordination skills

24 Seven Talent