Job Description

Join Our Team as a Marketing Specialist

We're looking for a data-driven Marketing Specialist to help grow and optimize our digital footprint across our hospitality, dining, and experience brands. This hands-on role combines SEO, content management, email marketing, website optimization, and campaign execution.

You'll collaborate with our marketing, design, and operations teams to craft seamless digital experiences that reflect our brand and deliver results. If you're equal parts creative and analytical--someone who loves refining strategy through data, boosting website performance, and driving high-impact campaigns--we'd love to hear from you.

Core Responsibilities



SEO & Site Optimization

Conduct keyword research and develop on-page SEO strategies Optimize website pages for search visibility (titles, meta descriptions, headers, images, internal linking) Monitor and manage SEO performance using tools like Google Search Console, SEMrush, or Ahrefs Identify and resolve SEO issues (e.g., broken links, duplicate content, crawl errors)

Website & Content Management

Coordinate content and information across various booking platforms Manage updates to website content via CMS (WordPress) Optimize user experience and page speed for improved conversion rates and engagement Collaborate with design to implement UX and CRO (conversion rate optimization) improvements Track user behavior via heatmaps and analytics to make data-informed website improvements (Hotjar)

Email Marketing

Plan and execute targeted email campaigns, including newsletters, promotions, and automated flows Segment and manage subscriber lists based on audience behavior and lifecycle stage Monitor email performance (open rates, CTR, conversions) and A/B test subject lines, content, and send times Maintain clean and compliant data lists in alignment with CASL/GDPR standards

Digital Campaign Management

Coordinate digital marketing campaigns across email and web Ensure campaign assets and messaging are consistent across platforms and aligned with goals Collaborate with internal teams to align timing and promotional priorities Track and analyze digital performance using Google Analytics, Looker Studio, or other BI tools Build regular reports on KPIs including SEO, email, web traffic, campaign engagement, and conversions Provide actionable insights and recommendations to improve performance Maintain dashboards for stakeholders with real-time and historical data visualizations

Skills & Qualifications

2+ years' experience in digital marketing, with emphasis on SEO, email, and web Strong working knowledge of Google Analytics, Google Search Console, and Tag Manager Proficiency in email platforms (Mailchimp) Hands-on experience with CMS platforms and basic HTML/CSS familiarity (WordPress) Comfortable with SEO tools like SEMrush, Ahrefs, Moz, or Screaming Frog Analytical mindset with attention to detail Strong organizational and project management skills Preference given to candidates residing in the Bow Valley

Bonus Assets (Preferred but not required)

Google Ads or HubSpot certifications Graphic design experience (Adobe Creative Suite)

Why Work With Us?

Work with a creative, passionate team in the heart of the Canadian Rockies Staff discounts on lodging, dining, spa, and retail experiences Competitive salary and extended benefits Opportunities for training and career growth A fun, dynamic environment that values innovation and local community

How to Apply

Ready to shape the digital identity of Banff Caribou Properties? Send us your resume and a brief cover letter highlighting your experience--and tell us what excites you most about this opportunity. We'd love to hear from you!



If you're ready to take the next step in your career, BCP offers an outstanding environment with opportunities for advancement, a fun work atmosphere, and exceptional benefits.

Please note:

Only candidates selected for further consideration will be contacted.



BCP is committed to creating a workplace where everyone can succeed. As a signatory to the Bow Valley Workplace Inclusion Charter, we are dedicated to building a diverse, equitable, and inclusive team. We actively work to remove barriers for applicants and team members from equity-seeking groups. If you require assistance with the application process or need accommodations, please reach out to us at careers@banfflodgingco.com or 403-760-8521.