Job Description

HJV Equipment is a growing agricultural equipment distributor in business for thirty years. Our vision is twofold and integrated: to become the premier specialized agricultural equipment distributor in the world, and to successfully train and develop our employees; enhancing their lives by providing them a rewarding and challenging work environment. As a leader in the specialized agricultural industry, we are looking for talented individuals to join our team. We offer career paths in Service, Parts, Sales, Engineering and Administration. For those entering the workforce, our HJV Apprenticeship Program supports youth interested in careers in agriculture, with mentoring opportunities working alongside our highly skilled employees.

We have an exciting opportunity for a Marketing Specialist!

This role will provide communications and marketing expertise and support to the organization. The Marketing Specialist works with all HJV departments and branches - Wholegood Sales, Engineering, Aftermarket and Human Resources, as well as external vendors and suppliers. Promotes a strong brand awareness of HJV Equipment. The ideal candidate location will be within the London/Woodstock/Kitchener/Guelph corridor.

Responsibilities:

Exemplifies and promotes HJVs core values: Respect for Others, a Spirit to Serve and Continuous Improvement.

Creates and manages all published social media content and marketing materials, develops impactful content that ads value to our customer. Utilizes trade publications, journals, news outlets.

Provides support and input to HJV's marketing plan, strategy and budgets, tracks and reports marketing spend and key performance indicators

Oversees social media sites (Facebook, Twitter, Website, LinkedIn etc.) design, content and use

Provides ongoing social media support and education to employees

Recommends, develops, maintains, and promotes HJV's internal social media policies.

Creates powerful videos of equipment and products in use by customers, assist staff in being able create high quality videos/photographs

Develops and expands HJV's social media community, manages and oversees the most effective outreach activities

Monitors impact and hits related to sales promotions (calls, clicks, product category, sales improvement etc.)

Oversees audience feedback and response, measures impact on followers, monitors comments/likes. Addresses issues that may arise through social interactions/comments. Monitors impact and hits related to sales promotions

Monitors external social media trends, applications and emerging technologies

Work with departments accessing their technical knowledge and ideas, to promote cutting edge product, and create online marketing programs, responsible for dealership showroom layouts working with store managers

Represents the organization at external events such as farm shows, career fairs, industry events etc.

Requirements:

Demonstrates a passion for social media, communications, sales and marketing

Diploma or degree in communications, marketing or journalism

Knowledge of/exposure to the agricultural industry is a strong asset, as well as a farming background

Strong knowledge and experience with various social media platforms, SEO (Search Engine Optimization), keyword research, social media analytics

Excellent computer skills and technical understanding

Highly motivated and creative individual, committed to continuous improvement

Natural leadership tendencies, an independent contributor who also works well with a team

Excellent interpersonal, networking and relationship building skills.

Strategic thinker

Flexibility to travel

Job Types: Full-time, Contract
Contract length: 12 months

Pay: $40,000.00-$60,000.00 per year

Benefits:

Casual dress Company events Dental care Disability insurance Employee assistance program Extended health care Flexible schedule Life insurance On-site parking Paid time off RRSP match Store discount Tuition reimbursement Vision care Wellness program Work from home
Application question(s):

Have you previously worked in the agriculture, heavy equipment, or the B2B marketing sector? Do you have experience with SEO and website optimization? Which marketing platforms do you have professional experience with? (Select all that apply)
Facebook/Instagram Ads Manager
Google Ads
Mailchimp or similar email platforms
WordPress or CMS platforms
Adobe Creative Cloud
CRM/Marketing Automation (HubSpot, Salesforce, etc.)

Education:

Bachelor's Degree (preferred)
Experience:

marketing: 1 year (preferred)
Work Location: In person