Job Description

Ready to Transform Retail? Embark on a rewarding career with Sobeys Inc., celebrated among Canada's Top 100 employers where your unique contributions drive success.



Specialist, DCE Campaign Development

Reporting to:

Manager, DCE Campaign Strategy & Development

Supports:

Campaign build, execution, and optimization across DCE channels (including email, push, SMS, app, and web)

Position Summary



The Specialist, DCE Campaign Development plays a key role in building, executing, and optimizing digital engagement campaigns across multiple banners. This role focuses on turning strategy into reality, ensuring campaigns are developed accurately, delivered on time, and aligned with personalization and business objectives.

As an executional specialist in campaign development, this role partners closely with strategy, deployment, creative, and analytics teams to enable flawless orchestration of personalized customer communications that drive engagement, loyalty, and measurable business impact.



Key Responsibilities

Campaign Development and Execution

Build, test, and launch multi-channel campaigns (email, push, SMS, app, web) based on campaign briefs and personalization requirements

Translate campaign strategy into execution-ready workflows, templates, and segmentation briefs

Ensure campaigns are delivered on time, error-free, and consistent with brand and channel standards

Partner with deployment and QA teams to troubleshoot blockers and ensure campaign accuracy

Personalization and Optimization Support

Implement personalization logic, segmentation rules, and lifecycle touchpoints within campaign builds

Support test and learn initiatives by configuring and monitoring A/B and multivariate tests

Collaborate with analytics teams to apply insights for campaign refinements

Cross-Functional Collaboration

Work closely with campaign strategy, creative enablement, and deployment teams to ensure seamless campaign delivery

Support alignment with banner priorities, merchandising initiatives, and in-store activations through campaign development

Participate in campaign readiness reviews, providing executional input and ensuring downstream feasibility

Project and Workflow Management

Maintain campaign development trackers, timelines, and approval workflows

Coordinate asset and content integration with creative teams to ensure timely delivery

Monitor campaign calendars to manage competing priorities across multiple banners



Requirements

2 to 4 years of experience in digital marketing, campaign development, or customer engagement roles

Hands-on experience building campaigns in Salesforce Marketing Cloud or a comparable marketing automation platform

Strong attention to detail and proven ability to execute multi-channel campaigns at scale

Solid understanding of personalization, segmentation, and lifecycle-based customer engagement

Strong project management and organizational skills, comfortable balancing multiple priorities

Collaborative, proactive, and execution-focused with a strong sense of accountability

Success Metrics

Accuracy, timeliness, and quality of campaign builds across all DCE channels

Adoption and performance of personalization logic in campaign execution

Continuous improvement in engagement metrics (open, click, conversion) through optimized campaign development

Effective collaboration with strategy, creative, and deployment teams

Why This Role Matters

The Specialist, DCE Campaign Development ensures that customer engagement strategies are flawlessly executed at scale. By translating plans into precise campaign builds, this role ensures communications are timely, personalized, and aligned with customer and business priorities. This role helps DCE deliver measurable value across banners and digital engagement channels.

Who we are:

We started in a small town in Nova Scotia but we are now in communities of all sizes across this great country. With over 1,600 stores in all 10 provinces, you may know us as Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Lawtons Drug Stores or another of our great banners but we are all one extended family.



Our family of 128,000 employees and franchise affiliates share a collective passion for delivering exceptional shopping experiences and amazing food to all our customers. Our mission is to nurture the things that make life better - great experiences, families, communities, and our employees. We are a family nurturing families.



Our commitment to diversity, equity and inclusion (DE&I) is fuelled by our purpose and values. It shapes our culture and drives business success. As a family nurturing families, we embed DE&I into everything we do. We know that it takes open minds and respect for distinct perspectives to create engaging workplaces, inclusive customer experiences and strong community partnerships. We are committed to accommodating applicants with disabilities throughout the hiring process and will work with applicants requesting accommodation at any stage of this process.

What we offer:

Our Total Rewards package is designed to help our teammates thrive--physically, financially, and emotionally. While offerings vary by role and employment type (full-time, part-time, contractual), eligible teammates may receive:



Comprehensive Benefits Package with health and dental coverage, life insurance, and short- and long-term disability insurance. Access to Virtual Health Care and an Employee and Family Assistance Program for personalized support. Retirement and Savings Plan to help you build financial security. 10% In-Store Discount at participating banners, plus additional discount programs. Employee Share Ownership Plan (ESOP), giving you the opportunity to invest in the company's success. Learning and Development Resources to support your career growth. Parental Leave Top-Up to assist growing families. Paid Vacation and Days Off to help you recharge.

Sobeys is committed to providing a compensation structure that is flexible, equitable and competitive in the market to enable performance and growth. To learn more about this opportunity--including expected range of compensation in accordance with Pay Transparency Legislation where required --please click the "I'm interested" button above. Individual Compensation is determined based on qualifications, experience, and internal equity within the range provided.



External websites may share our organization's job postings which includes compensation information based on similar roles and market benchmarks. These figures are provided for general comparison purposes only and are not issued or verified by our organization..



To drive our commitment to team collaboration and the overall success of our office culture we require our teammates to have the ability to adhere to a hybrid work model that requires your presence at one of our office locations at least three days per week.



If you feel that this describes the kind of work you want to do and you are excited about what Sobeys has to offer, then please apply by the posting end date indicated above. We encourage candidates to submit a resume and take the time to ensure that their application highlights what makes them uniquely qualified for this opportunity!