Job Description

TITLE: Senior Analyst, Marketing Science
Summary
As the Senior Analyst, Marketing Science, your primary responsibility is to support the management of media insights and analytics to demonstrate the business value of marketing and media investments. In this role, you will play a key part in providing feedback on the performance, growth, and development of your direct reports. You will be part of a team that includes highly skilled analytics and data science professionals, and you will sit at the intersection of research, analytics, strategy, and performance.
High Rigor
Definition: A disciplined approach to thinking, analysis, and evaluation, grounded in evidence and logic. Working in a conscientious, consistent, and thorough manner to deliver precision, accuracy, and error-free work.
Bias for Action
Definition: Speed matters in business. Many decisions and actions are reversible and do not need extensive study. We value calculated risk taking.
Ownership
Definition: Taking responsibility and ownership of your work, decisions, and outcomes. Knowing when to collaborate to drive resolution.
Drive Results
Definition: Focusing efforts on achieving high-quality results consistent with or exceeding standard expectations.
Customer Obsessed
Definition: Everything starts with the customer, we work backwards from the customer/target audience to develop insight-lead strategies.
Marketing Metrics
Definition: Measuring and controlling the performance of the marketing strategy to achieve the maximum return on investment. Level summary: Applies the competency in the full range of typical situations, requiring guidance in only new or complex situations.

• Analyzes measurement data to inform the evaluation of the marketing
• Interprets outputs from organizational control systems to inform the monitoring of the marketing strategy.
• Measures progress of marketing activities against objectives using a variety of metrics and methodologies.
• Develops metrics and key performance indicators to assist in the evaluation of marketing

Market Research and Consumer Behavior
Definition: Collecting and analyzing relevant market and consumer data to inform and reshape the organization's marketing strategy. Level summary: Applies the competency in the full range of typical situations, requiring guidance in only new or complex situations.

• Designs market and consumer research
• Identifies significant trends or patterns across a variety of information
• Verifies the accuracy of data and analysis
• Interprets key findings from an analysis to make recommendations, plan next steps, and support business requirements.
• Evaluates external resources (e.g., marketing professionals, statisticians, pollsters).

Team Leadership
Definition: Assuming a leadership role in helping others achieve excellent results. Level summary: Builds strong teams.

• Addresses gaps in team
• Resolves conflict among team members through fair procedures, respecting each person's feelings.
• Delegates authority to match responsibility, holding staff accountable for agreed upon
• Supports staff in taking independent action, providing coaching along the
• Delegates responsibility rather than taking charge or micro-managing when staff have the

Data Literacy
Definition: Using data to gain insights, solve problems, and inform decisions. Level summary: Uses data to develop insights in a range of activities.

• Identifies common data analytic techniques and their potential
• Analyzes data to generate insights that are not
• Manipulates data using software tools to facilitate
• Presents data using visualization tools to communicate insights to a variety of
• Collects various forms of data from a wide range of sources to support problem solving and decision making.
• Evaluates data to identify what is relevant to issues at

Insights Analytics
Definition: Aligning data strategy and insights with business applications. Level summary: Applies the competency in the full range of typical situations, requiring guidance in only new or complex situations.

• Modifies the analytical approach for generating actionable insights based on the needs or requirements of the situation.
• Analyzes data from a variety of sources, generating novel
• Resolves issues with data, reporting all defects to prevent future
• Generates insights by liaising effectively between the technical and business

Data Visualization and Presentation
Definition: Creating compelling visual narratives to present the findings of data analyses. Level summary: Applies the competency in the full range of typical situations, requiring guidance in only new or complex situations.

• Represents insights from data analysis by creating compelling visual
• Proposes optimized visualizations based on a previsualization of business
• Maintains a suite of visual dashboards for tracking key metrics and enabling self-service data discovery.
• Conveys findings using a variety of data visualization

Responsibilities

• Contribute to the execution of measurement
• Produce campaign reports and analyses according to measurement
• Utilize data visualization tools to develop
• Facilitate on-going data QA to ensure data used for reporting and analysis is
• Develop observations and actionable insights around campaign
• Incorporate data storytelling of results and analyses in presentation decks/slides.
• Present reports and proposals to clients during monthly and weekly
• Consolidate and communicate learnings across similar
• Identify opportunities to automate any/all analyses and identify processes for
• Ensure a timely follow through on all scheduled and ad hoc
• Generate and communicate clear, compelling and actionable insights, and constructing insightful narratives.
• Advocate for the integration of OMG solutions, capabilities, and products to deliver better outcomes for clients
• Manage team utilization of Omni, in order to effectively leverage our people-based marketing platform to drive targeted audience activation, develop creative channel planning ideas, analyze digital content inventory, and contribute to the overall success of our marketing efforts.

COMMITMENT TO IDEA
OMG is dedicated to cultivating a workplace that not only respects but actively champions Inclusion, Diversity and Equity through Action (IDEA). This commitment ensures that our workforce composition intentionally reflects the rich cultural mosaic of Canada with representation from various dimensions of diversity. It also drives how our team members, leadership, client services, employment practices, and relationships with all stakeholders are shaped.
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OMG Canada s'engage a offrir un environnement de travail qui non seulement respecte, mais promeut activement l'inclusion, la diversite et l'equite par l'action (IDEA). Cet engagement a pour objectif que la composition de notre main-d'oeuvre reflete la diversite avec une representation des groupes sous-representes. Il determine egalement la facon dont les membres de notre equipe, notre leadership, notre service a la clientele, nos pratiques de travail et nos relations avec tou.te.s les intervenant.e.s sont faconnees.
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Skills Required