Job Description

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Our client is the leading liquid staking solution, providing a simple and secure way to earn interest on a range of digital assets. Staking via the company ensures that your assets remain liquid and can be used across a range of DeFi applications to earn extra yield.

We are looking for an experienced and creative Marketing Research Lead to join our client\'s growing team!

Requirements:

Job Requirements

• This role will work across the organization to help develop a research agenda that supports the corporate strategic direction
• Collect and analyze data on consumers, competitors, the marketplace, and the company
• Devise methods and procedures for acquiring data, such as:

-Quantitative research - conducting online, telephone, or in-person surveys

-Qualitative research - conducting focus groups, IDIs, ethnographic research, or discussion boards

• Synthesize and integrate consumer/marketplace insights from a vast array of current knowledge to inform on issues and opportunities/challenges and/or provide direction
• Maintain a strong voice grounded in consumer insights to help identify company direction and ensure an emotional connection with a brand
• Assist internal clients with interpreting research results and implications, and recommend courses of action based on findings
• Help ensure that market research programs produce accurate and reliable information to aid in company decision making
• Identify, select, and work with research suppliers and industry partners to lead projects and ongoing programs for the company, and ensure projects remain within project scope, timing, and budget
• Provide support for major research programs: project tracking and schedules, coordinate with third-party research suppliers, and assist in day-to-day operations

Candidate Requirements

• Bachelor\'s degree in Marketing or a related field
• Similar experience and a strong understanding of market research and consumer insights
• Experience in Innovation/new product development research and Communications/Advertising research advantageous
• Experience linking research findings and generating practical insight
• Interest and experience mentoring research team members and interns
• Quantitative research - conducting online, telephone, or in-person surveys

Benefits:

• Work from anywhere in the world: an international distributed team
• Compensation for education, including English & professional growth courses
• Equipment & co-working reimbursement program

Uplift People Consulting