Job Description

The Opportunity: Marketing Programs Specialist- Demand Generation
We are looking for a talented and results-driven Marketing Programs Specialist to lead and execute growth-oriented marketing campaigns as part of our Demand Generation team. As the Marketing Programs Specialist, you will be responsible for owning and executing marketing campaigns for our specialized product portfolio. This role is instrumental in driving demand, expanding our products' footprint in our sphere of influence, and building collaborative relationships with internal and external stakeholders.
Key Responsibilities:

• Campaign Strategy and Execution:

• Develop and implement end-to-end marketing campaigns for our product portfolio to drive qualified pipelines.

• Create detailed campaign plans, including objectives, target audience segmentation, messaging, and channel selection.

• Drive the execution of campaigns through various channels, such as digital marketing, events, webinars, and content marketing.

• Lead Generation and Conversion:

• Drive demand through innovative and effective lead generation strategies.

• Optimizing lead nurturing processes to convert leads into high-quality opportunities for the sales team and direct website sales.

• Track and analyze KPIs to measure campaign effectiveness and adjust strategies accordingly.

• Cross-Functional Collaboration:

• Work closely with a cross-functional marketing team to ensure seamless execution of campaign plans.

• Collaborate with product marketing to align messaging and positioning with overall business goals.

• Work closely with the Business Development team to ensure lead conversion success and to refine messaging and approach.

• Engage with the sales team to understand their needs and incorporate feedback into campaign strategies.

• Business Growth Alignment:

• Collaborate with sales and product marketing teams to align marketing efforts with overall business growth goals.

• Analyze market trends and competitor activities to identify opportunities for growth.

Qualifications:

• 3+ years of relevant work experience- SaaS experience advantageous

• Proven experience in developing and executing successful marketing campaigns.

• Strong understanding of demand generation, lead nurturing, and conversion strategies.

• Ability to track metrics, analyze, and adjust.

• Excellent project management and organizational skills.

• Effective communication and collaboration skills, with the ability to work cross-functionally.

• Experience using MarTech tools - Pardot and SalesForce are a plus

Location:
This position will be hybrid with 3 days/week in our Oakville, ON (or ATL, GA) office.
Compensation Range: $70-80K base
We believe in openness, so we publish our range from the start. Where an offer will land depends on your background, strengths, and how you'll contribute to the work ahead.
This role fills an existing vacancy. Euna uses AI responsibly to assist in screening, assessing, or selecting applicants. AI helps us work smarter, but people lead the process.
AI Mindset at Euna Solutions
We believe the future of work is human + AI. At Euna Solutions, we encourage our team members to leverage AI tools to enhance creativity, efficiency, and decision-making. We're looking for people who are curious about emerging technologies, eager to experiment, and committed to using AI responsibly to augment--not replace--their expertise.
If you enjoy exploring new ways to solve problems, learning continuously, and applying AI to make your work smarter and more impactful, you'll thrive here.
What It's Like to Work at Euna Solutions
At Euna Solutions, we carefully foster a work environment where employees have a safe space for creative and intellectual freedom, and the opportunity to work cross-functionally. We offer a dynamic environment with considerable opportunities for professional growth and advancement.
Here are some of the perks that Euna employees enjoy:
? Competitive wages
We pay competitive wages and salaries, and we only expect an honest 40-hour week for it.
???? Wellness days
What's better than a long weekend? An extra-long weekend! Twice a year, Euna employees enjoy an extra day on top of the long weekend! An extra day to decompress and spend time doing the things you love.
? Community Engagement Committee
At Euna, we know how important it is to give back. Our community engagement committee looks for ways to give back to our local communities through time, gifts and skills.
? Flexible workday
We understand that what a workday looks like differs by employee and the role requirements. Through our interview process we'll work with you to ensure it's a fit for you and the specific role you're interested in.
? Benefits
Ask us for a copy of our health and dental benefits!
? Culture committee
Celebrate at every occasion with the culture team! They make sure that our team's culture is bustling with frequent fun events for holidays and special occasions, as well as for miscellaneous fun.
About Euna Solutions
Euna Solutions is a leading provider of purpose-built, cloud-based software that helps public sector and government organizations streamline procurement, budgeting, payments, grants management, and special education administration. Designed to enhance efficiency, collaboration, and compliance, Euna Solutions supports more than 3,400 organizations across North America in building trust, enabling transparency, and driving community impact.
Recognized on Government Technology's GovTech 100 list, Euna Solutions is committed to advancing public sector progress through innovative SaaS solutions.
To learn more, visit
Please visit our website: and check out our LinkedIn Pages
We believe in embracing new perspectives and optimizing impact. If you have relatable experience and relevant transferable skills but feel you may be missing a few of the requirements, we encourage you to apply! We recognize that people have unique career journeys and if you're excited about this role and know you can bring something great to the team, then we want to hear from you. Please know Euna Solutions is committed to providing a comfortable and accessible interview process for every candidate. If there are any accommodations our team can make throughout our hiring process (big or small), please let us know.
For any inquiries or requests regarding accessibility at Euna Solutions, please email or call our office at 1.877.707.7755. Upon request, appropriate accessible formats or arrangements will be provided as soon as practicable.

Skills Required