Job Description

Job Requisition ID #
26WD94758
La traduction en anglais se trouve plus bas!/The English translation can be found below!
Description du poste
La division Architecture, ingenierie, construction et exploitation (AECO) d'Autodesk recherche un specialiste du marketing agile pour superviser la strategie, la planification et l'execution des initiatives menees par l'industrie. En tant que stratege de programme, vous travaillerez en collaboration avec des equipes interfonctionnelles (notamment les equipes chargees de la marque, de la strategie industrielle, du marketing produit, du contenu, des medias payants, des ventes et de l'analyse) afin de promouvoir efficacement la notoriete et l'adoption du portefeuille Autodesk.
Le candidat ideal est minutieux, pragmatique et possede une solide comprehension de l'ecosysteme marketing.
Responsabilites
Representant AECO pour les partenariats strategiques de marque, notamment LA28 et NFL (Patriots, Browns) :
Diriger la communication quotidienne avec les agences et superviser les livrables des partenariats sous contrat, notamment le contenu, les publicites numeriques, l'image de marque dans les stades et les mandats d'utilisation des produits
Elaborer et mettre en oeuvre un cadre de mesure et une strategie de balisage afin de suivre avec precision les opportunites et le retour sur investissement
Collaborer avec la marque afin d'elaborer un guide creatif garantissant la coherence de tous les actifs avec la marque et la strategie de contenu, y compris la creation d'un recit autour des sites
Collaborer avec les equipes evenementielles et commerciales afin de gerer toutes les experiences d'accueil et evenementielles
Superviser la strategie et la planification des plans marketing integres AECO (axes sur la construction) :
Collaborer avec la marque pour representer le secteur AECO tout au long de la planification, du developpement et du lancement de la campagne de marque principale d'Autodesk
Favoriser un partenariat etroit avec les equipes chargees des produits, des ventes et de la defense des interets des clients afin d'orienter la maniere dont les fonctionnalites des produits, l'interface utilisateur et les tendances du secteur s'articulent avec la creativite et le message de la marque
Identifier les opportunites de croissance pour les publics cles a l'aide de donnees et d'informations afin d'orienter la structure de la campagne, le positionnement, les indicateurs cles de performance et le calendrier de lancement.Cela inclut la collaboration avec les equipes commerciales et produits afin d'aligner la strategie marketing sur les priorites commerciales et l'adequation/la disponibilite des produits
Collaborer avec les equipes fonctionnelles afin de creer une combinaison optimale de canaux et un plan promotionnel a partir des donnees de performance historiques et des informations sur les clients (par exemple, consommation, comportement)
Superviser la mesure et l'optimisation des activites du programme :
Diriger la mise en oeuvre des etudes de mesure et de la structure de balisage.
Collaborer avec les MOP pour s'assurer que tous les programmes et les campagnes correspondantes suivent une structure de balisage coherente, et elaborer des tableaux de bord de reporting.
Extraire les rapports de performance et envoyer regulierement des communications sur les performances et les enseignements tires du programme a l'equipe marketing elargie et aux principales parties prenantes.
Fournir des points de vue sur les nouvelles tendances marketing et identifier les opportunites de test et d'apprentissage.
Qualifications minimales
Licence ou experience equivalente
Plus de 5 ans d'experience dans la strategie de programme, la gestion de campagne ou un poste similaire
Qualifications souhaitees
Experience en B2B souhaitee
Esprit analytique
Rigueur, souci du detail et capacite a resoudre rapidement les problemes
Esprit d'equipe, attitude professionnelle et cooperative, proactivite et enthousiasme a apporter des idees et des reflexions
Sens aigu de l'organisation, capacite a respecter des delais serres et a gerer plusieurs projets simultanement
Position Overview
The Autodesk Architecture, Engineering, Construction, and Operations (AECO) organization is seeking an agile marketer to oversee strategy, planning, and execution for industry-led initiatives. As a Program Strategist, you will partner with cross-functional teams - including brand, industry strategy, product marketing, content, paid media, sales, and analytics - to effectively drive awareness and adoption of the Autodesk portfolio. The ideal candidate is detail-oriented, pragmatic, and has a strong understanding of the marketing ecosystem.
Responsibilities
AECO representative for strategic brand partnerships including LA28 and NFL (Patriots, Browns):
Lead day-to-day communication with agencies and oversee contracted partnership deliverables including content, digital ads, in-stadium branding, and product-usage mandates
Build and implement a measurement framework and tagging strategy to accurately track opportunities and ROI
Partner with brand to build a creative playbook to ensure all assets are on-brand and content strategy including building a story around venues
Collaborate with events and sales to manage all hospitality and event experiences
Oversee strategy and planning for AECO integrated marketing plans (construction focus):
Partner with brand to represent the AECO industry throughout planning, development, and launch of Autodesk's core brand campaign
Foster a deep partnership with product, sales, and customer advocacy teams to guide how product features, UI, and industry trends connect to brand creative and messaging
Identify growth opportunities for key audiences using data and insights to guide campaign structure, positioning, KPIs and launch timing. Includes collaboration with sales and product to align marketing strategy with sales priorities and product fit/readiness
Oversee the roadmap of all cross-functional activities tied to your program including digital media, events, and content, and develop a cohesive, shared plan across teams with launch timelines
Partner with functional teams to build an optimal channel mix and promotional plan using historical performance data and customer insights (e.g., consumption, behavioral)
Oversee measurement and optimization of program activities:
Lead implementation of measurement studies and tagging structure
Partner with MOPs to ensure all programs, and corresponding campaigns, follow a consistent tagging structure, and build out reporting dashboards
Pull performance reports and send regular communications on program performance and learnings to the extended marketing team and key stakeholders
Provide POVs on new marketing trends and identify test and learn opportunities
Minimum Qualifications
Bachelor's degree or equivalent experience
5+ years' experience in program strategy, campaign management or related role
Preferred Qualifications
B2B experience preferred
Analytical thinker
Diligent with a strong attention to detail and ability to resolve problems quickly
Team-oriented; professional and cooperative attitude; proactive and excited to contribute ideas and thoughts
Highly organized; ability to meet tight deadlines and handle multiple projects simultaneously
Learn More
About Autodesk
Welcome to Autodesk! Amazing things are created every day with our software - from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.
We take great pride in our culture here at Autodesk - it's at the core of everything we do. Our culture guides the way we work and treat each other, informs how we connect with customers and partners, and defines how we show up in the world.
When you're an Autodesker, you can do meaningful work that helps build a better world designed and made for all. Ready to shape the world and your future? Join us!
Salary transparency Salary is one part of Autodesk's competitive compensation package. For Canada-BC based roles, we expect a starting base salary between $77,100 and $113,080. Offers are based on the candidate's experience and geographic location, and may exceed this range. In addition to base salaries, our compensation package may include annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.
Diversity & Belonging
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