Job Description

Company Description
We are SGS \xe2\x80\x93 the world\xe2\x80\x99s leading testing, inspection and certification company. We are recognized as the global benchmark for quality and integrity. Our 96,000 employees operate a network of 2,700 offices and laboratories, working together to enable a better, safer and more interconnected world.


The Marketing Program Manager is a multifaceted role responsible for the development and execution of integrated marketing strategies that encompass experiential marketing, influencer outreach, general marketing, and social media. This role requires a dynamic individual who can seamlessly transition between varied marketing duties and drive brand awareness, engagement, and conversions across different platforms and experiences.

• Oversees all marketing initiatives for each division; regularly checking in with marketing managers, providing guidance, assisting divisions with experiential marketing, influencer marketing, and social media marketing ideas and campaigns- acting as the subject matter expert, providing support, where needed.
• Design, implement, and oversee experiential marketing campaigns that foster genuine engagement and brand loyalty.
• Coordinate branded events, ensuring they align with our brand voice and reach the target demographic effectively.
• Analyze and report on the success and ROI of each experiential campaign.
• Identify, vet, and collaborate with influencers that resonate with our brand and audience.
• Develop influencer campaigns and manage the end-to-end partnership process.
• Measure the effectiveness of influencer partnerships, ensuring ROI.
• Craft and execute holistic marketing strategies that drive brand visibility, growth, and sales.
• Collaborate with other departments to ensure cohesive brand messaging and optimized customer journeys.
• Oversee content creation, scheduling, and engagement metrics.
• Track and analyze social media performance, iterating based on data-driven insights.
• Responsible for developing and/or overseeing marketing campaigns; from ideation to execution
• Acting as the liaison between SGS and marketing teams; managing agencies, designers, copywriters, etc, as needed

Qualifications

• Education: BA in Communications, Marketing, Business, New Media or Public Relations
• Experience: over 5 years experience.
• Extensive knowledge of the principles, practices and techniques of oral and written communications
• Skill in writing for a variety of audiences, writing and editing news and feature articles.
• Ability to write/edit in a variety of writing styles, ability to draft materials on a wide range of topics.
• Proven working experience in marketing, social media or related field
• Excellent consulting, writing, presentation and communication skills
• Knowledge of online marketing and good understanding of major marketing channels
• Interpersonal skills to facilitate work with a wide range of individuals and groups from diverse business lines.
• Experience working with Microsoft Teams, SharePoint and similar tools.
• First class written and verbal communication skills
• Proficiency working with Mac and Microsoft Office Suite
• Positive attitude, detail and customer oriented with good multitasking and organizational ability
• Must be able to read, understand and follow work instructions in a safe, accurate and timely manner.
• Candidates must be proficient in using various types of computer software (Word, Excel. PowerPoint & Outlook).
• Proven ability to manage and coordinate multiple projects in a fast-paced, highly professional environment.
• Candidates must demonstrate excellent verbal and written communication skills including grammar and composition.
• Ability to work well with others & independently.
• Proven time management skills and a strong attention to detail.
• Works well under pressure.
• Travel to other SGS locations or client location may be required from time to time.
• Ensures full compliance with the company\xe2\x80\x99s Health & Safety, Code of Integrity, and Professional Conduct policies.

Additional Information
SGS Canada is an equal opportunity employer and we are committed to achieving greater accessibility by providing accommodation for people with disabilities during our hiring process. Accommodations are available on request for qualified candidates during each stage of the recruitment process. Please note that candidates applying for Canadian job openings should be authorized to work in Canada.