Job Description

Riva is seeking a Marketing Operations Manager (MarOps) to join our Revenue Operations team. In this role, you'll be the strategic and technical backbone of our marketing function--ensuring our systems, data, and processes are optimized to drive measurable growth. You'll work cross-functionally with marketing, sales, and RevOps to enable data-driven decision-making, campaign performance tracking, and scalable marketing operations.

WHAT YOU WILL BE DOING

Reporting to the Head of Revenue Operations, you will be responsible for championing the marketing technology stack, optimizing campaign operations, and enabling performance measurement across the marketing funnel. You'll play a key role in aligning marketing efforts with revenue goals through data, automation, and process design.


Marketing Systems & Automation


Administer and optimize marketing automation platforms (e.g., HubSpot, Pardot).

Ensure data quality between marketing systems and CRM (Salesforce).

Design and implement automated workflows to support lead nurturing, scoring, and campaign execution.

Campaign Performance & Analytics


Build and maintain dashboards to track campaign performance, ROI, and attribution.

Analyze funnel metrics (e.g., MQL to SQL conversion, lead velocity, campaign engagement).

Partner with marketing leadership to define KPIs and success metrics.

Process Optimization


Develop and document scalable marketing processes, including lead management, campaign setup, and reporting.

Collaborate with the Revenue Enablement Manager to ensure alignment and adoption of marketing processes across teams.

Identify and resolve operational bottlenecks through data-driven insights.

Data Management


Maintain data hygiene and enrichment standards across marketing platforms.

Ensure consistent and accurate data flow between marketing, sales, and customer success systems.

Support segmentation, targeting, and personalization efforts through clean and structured data.

WHAT YOU BRING TO THE TABLE

5+ years of experience in marketing operations, revenue operations, or a related role.

Hands-on experience with marketing automation platforms (HubSpot, Pardot).

Strong proficiency in data analysis and visualization tools (e.g., Tableau, Looker, Power BI).

Experience with CRM platforms (Salesforce) and marketing attribution models.

Proven ability to design and optimize marketing processes and workflows.

Experience with SaaS marketing metrics (e.g., CAC, LTV, funnel conversion rates).

Excellent communication and collaboration skills across cross-functional teams.

Bonus Points For

Experience with SQL or other data querying tools.

Experience supporting ABM (Account-Based Marketing) strategies.

CORE COMPETENCIES FOR SUCCESS

Communication:?Ability to effectively convey information across all levels using verbal, non-verbal, written, and visual mediums while actively listening to ensure understanding. Collaboration:?Inspires and motivates others, embraces diverse perspectives, and works effectively in teams to achieve shared goals. Business Acumen:?Ability to make effective decisions by understanding key drivers of company success and applying knowledge to achieve business goals and positive outcomes. Design Thinking:?Ability to take a systemic, customer-focused problem-solving approach to effectively respond to a rapidly changing environment for the best results possible. Analytical Thinking & Decision Making:?Ability to approach problems by relying on logic, data and facts. Uses the information available to effectively decide on an optimal path forward. Managing Resources & Digital Dexterity:?Combines adaptability to new technologies with effective utilization of time, budget, and talent to optimize outcomes and drive continuous improvement. Leadership, Strategic Vision & Planning:?Ability to set and achieve challenging goals. Leading change means to create opportunities for people that reveal new possibilities, while uniting the organization to drive for new or different resources to win and deliver on new and existing business. Strategic Alignment & Partnerships:?Ability to form relations with non-competing businesses or stakeholders, with the goal of leveraging key assets and resources to grow together. To grow a specific market in a specific period, in terms of either volume, sales or other metrics. Organizational Alignment:?Ability to direct focus and effort towards a goal set by the organization.

MORE ABOUT RIVA

We are an Edmonton-based software development company with a global footprint. Our Relationship Engine creates seamless data flow between applications like email, calendar, contacts, and tasks and CRM - synchronizing data and eliminating the need for task switching, application toggling, and data entry duplication across platforms.


We offer a work culture that fosters diversity, equity, inclusion, and fun. Where curiosity is rewarded, and each day offers the chance to learn, grow, and contribute to the efforts of people you like, respect, and value.

WHAT WE BRING TO THE TABLE

RRSP/TFSA matching.

Paid vacation starting with 3 weeks.

Paid wellness time for mental health, personal benefits, and personal time.

Paid time off to volunteer with charities of your choice.

Extended health care benefits, dental and life insurance.

Professional development and training allowance for career advancement.

Must hold a valid work permit or be a permanent resident or citizen of Canada.

Riva is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.