Job Description

At Clearco, we're passionate about transforming how businesses operate, with an unwavering focus on optimizing revenue growth and operational efficiency. We're seeking a dynamic and strategic

Marketing Operations Manager

to lead and elevate our marketing operations strategy. This role is pivotal in ensuring seamless execution of marketing initiatives, optimizing systems, and driving cross-functional collaboration to achieve our growth targets.

Key Responsibilities:

System Oversight & Administration

Serve as the primary administrator for our marketing systems, with deep expertise in HubSpot Manage all aspects of HubSpot's marketing and CRM functionalities, including campaign setup, lifecycle stage management, data management, and reporting

Technical Expertise

Maintain and optimize our marketing technology stack, including ad platforms (Meta, LinkedIn, Google Ads), Google Analytics 4 (GA4), and SEO/SEM tools like SEMrush Leverage basic HTML and JavaScript skills to enhance marketing capabilities

Cross-Functional Collaboration

Partner closely with Revenue Operations, Sales, and BDR/SDR teams to ensure seamless marketing-to-sales handoffs and alignment on shared goals Collaborate with Sales teams to develop and execute marketing/sales communication strategies within HubSpot and Outreach.io Work in a "Salesforce-adjacent" capacity, ensuring data flows and processes are synchronized between HubSpot, Salesforce, and other connected systems

Data Management & Reporting

Drive data integrity and accuracy across all marketing systems Develop and deliver comprehensive reports and dashboards on marketing performance, providing actionable insights to senior leadership

Process Improvement

Identify and implement process improvements and automation opportunities to enhance marketing operations efficiency and effectiveness

Campaign & Website Operations

Provide operational support for marketing campaigns, ensuring flawless execution within our marketing and revenue technology stack Manage operational aspects of our website (Webflow), including forms, landing pages, CTAs, and blog management

Attribution & Analytics

Lead the selection, adoption, integration, and management of marketing attribution platforms (e.g., Dreamdata, HockeyStack) to measure campaign effectiveness and optimize marketing spend

Requirements:

Experience

4+ years in marketing operations, marketing technology, or similar technical roles

HubSpot Expertise

Proven expertise as a HubSpot administrator with deep knowledge of marketing and CRM functionalities

Technical Skills

Hands-on experience with ad platforms (PPC, Google Ads, Meta, LinkedIn), Google Analytics 4 (GA4), and SEO/SEM tools like SEMrush

Collaboration & Communication

Excellent communication skills with proven ability to collaborate effectively across diverse teams including Marketing, Sales, and RevOps

Problem-Solving

Strong analytical and problem-solving abilities with demonstrated capacity to use data for decision-making and process improvement

Education

Bachelor's degree in Business, Marketing, or related technical field Relevant certifications (HubSpot, Google Analytics) are a plus

Industry Knowledge

Experience in high-growth or tech-driven environments preferred * Knowledge of B2B sales cycles and marketing strategy best practices is an asset