Job Description

About Us
Mind Games is North America's go-to destination for board games, puzzles, toys, collectibles, and all things pop culture. With retail locations across Canada and the United States and a rapidly growing e-commerce presence, we're on a mission to deliver imagination, excitement, and innovation to our customers.
As we continue to grow and evolve, we're looking for a creative, data-driven Marketing Manager to join our team at our Markham head office. This role blends creativity with data-driven decision-making and requires strong cross-functional collaboration with Operations, Merchandising, E-Commerce, and Executive Leadership. The Marketing Manager leads the development, execution, and optimization of marketing strategies that drive brand awareness, customer acquisition, and revenue growth across retail stores and e commerce channels.
Key Responsibilities
Brand & Strategy

• Develop and execute annual and quarterly marketing plans aligned with Mind Games goals.
• Strengthen brand positioning across all customer touchpoints, ensuring consistency in tone, visuals, and messaging.
• Identify growth opportunities through market research, competitive analysis, and customer insights.

Digital Marketing

• Oversee digital campaigns across paid social, search, email, and display.
• Manage SEO/SEM strategies to increase organic traffic and improve conversion rates.
• Lead content strategy for website, social media, and newsletters.
• Monitor and optimize performance using analytics tools (Google Analytics, Meta Ads Manager, etc.).

Retail Marketing

• Plan and execute in-store promotions, signage, seasonal campaigns, and product launches.
• Support and partner with store operations to ensure marketing initiatives are executed consistently across locations.
• Support retail events, demos, and experiential activations to drive foot traffic.

E-Commerce & CRM

• Collaborate with the e-commerce team to improve product listings, promotional calendars, and customer journeys.
• Manage CRM programs, including segmentation, loyalty initiatives, and automated email flows.
• Track customer lifetime value, retention, and engagement metrics.

Campaign Management

• Lead end-to-end campaign development: concept, creative briefing, execution, and post-campaign analysis.
• Coordinate with external agencies, designers, and vendors when needed.
• Ensure campaigns are delivered on time, on budget, and with measurable impact.

Analytics & Reporting

• Build dashboards and reports to track KPIs such as conversion rate, and engagement.
• Present insights and recommendations to senior leadership.
• Use data to refine strategies and improve ROI.

Required Skills & Qualifications

• 5+ years of marketing experience, ideally in retail, consumer goods, or e-commerce.
• Strong understanding of digital marketing channels and analytics platforms.
• Strong communication and presentation abilities.
• Experience managing budgets and external partners.
• Familiarity with CRM systems, email automation tools, and social media management platforms.
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.

Preferred Qualifications

• Experience in specialty retail, gaming, collectibles, or hobby categories.
• Graphic design or creative direction experience is an asset.
• Knowledge of Shopify, WooCommerce , or similar platforms.
• Ability to thrive in a fast-paced, entrepreneurial environment.

Success Looks Like

• Increased brand visibility and customer engagement.
• Strong, measurable growth in both retail and e-commerce sales.
• High-performing campaigns with clear ROI.
• Improved customer retention and loyalty.
• Seamless collaboration across departments.
• A marketing function that elevates the company's competitive edge.

Perks & Benefit

• Salary: $78,000-$90,000 per year, based on experience
• Business casual dress code
• Employee discount on Mind Games products
• Collaborative, fun, and creative work environment
• Opportunities for professional growth within a growing organization

Skills Required