Job Description

Job Overview

We are seeking a dynamic and experienced

Marketing Manager

to lead our digital marketing initiatives and drive brand growth. The ideal candidate will possess a strong background in e-commerce, SEO, and digital marketing strategies, with a passion for innovative campaigns and data-driven decision-making. This role offers an exciting opportunity to manage diverse marketing projects, oversee product promotion, and collaborate with cross-functional teams to achieve business objectives.

Duties

Develop and execute comprehensive marketing strategies across digital channels, including social media, email marketing, and content marketing. Manage and optimize e-commerce platforms to enhance user experience and increase sales conversions. Conduct market research to identify trends, customer needs, and competitive insights. Implement SEO best practices to improve website visibility and organic traffic. Oversee Facebook Advertising campaigns and monitor performance metrics using Google Analytics and Google AdWords. Coordinate product management activities, including product launches, promotions, and lifecycle management. Design engaging visual content using Adobe Creative Suite for various marketing materials. Maintain and update WordPress websites with relevant content, HTML coding as needed. Manage advertising budgets effectively while tracking ROI and campaign performance. Utilize analytics tools to measure campaign success, optimize strategies, and report findings to stakeholders.

Experience

Proven experience in digital marketing roles with a focus on e-commerce platforms. Strong knowledge of SEO techniques, Google Analytics, Google AdWords, and Facebook Advertising. Hands-on experience with product management and sales strategies. Proficiency in Adobe Creative Suite (Photoshop, Illustrator), WordPress, HTML coding, and email marketing platforms. Demonstrated ability to conduct research, analyze data, and develop actionable insights. Experience managing budgets for advertising campaigns with a focus on ROI optimization. Excellent communication skills with the ability to collaborate across teams and present complex data clearly. This position is integral to shaping our brand presence online through innovative marketing initiatives that leverage the latest tools and trends in digital marketing. Candidates should be proactive, creative thinkers with a strong analytical mindset ready to make an impact in a fast-paced environment.
Job Type: Full-time

Pay: $18.10-$20.00 per hour

Expected hours: 37.5 per week

Work Location: In person