Job Description

Marketing Manager

This role is Hybrid

Monday, Thursday & Friday would be at our Head Office located in Nanaimo

Tuesday & Wednesday - Remote

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About Vancouver Island Ferry Company (VIFC) and Hullo

We're the Vancouver Island Ferry Company, a modern Canadian ferry company transforming how we travel in British Columbia. It's all about being an easier, faster, and more enjoyable ferry experience.

Headquartered in Nanaimo and operating under our service brand Hullo, we will provide service between downtown Vancouver and Nanaimo. We're talking comfortable and reliable sailings in around 70 minutes, a seamless booking process complete with reservable seats, and refreshments that will be just that...fresh. Say goodbye to the biggest pain points of travel and be ready to be welcomed aboard with a smile and a "hullo".

The Hullo Culture

At Hullo, we're all about taking things to the next level! Our obsession with safety and delivering an unforgettable guest experience is only matched by our passion for constant improvement. We don't settle for the ordinary - we encourage our employees to think outside the box, innovate and make waves. With data-driven decision making and a continuous improvement mindset, we are committed to raising the bar in everything we do.

VIFC is an Equal Employment Opportunity employer. We are strongly committed to diversity and inclusion in our organization. All qualified applicants will receive consideration for employment regardless of their race, color, religion, sexual orientation, gender identity, national origin, disability, and any other category protected under applicable law. We welcome all qualified applicants who contribute to the further diversification of ideas.

About this Role:

As Marketing Manager at Hullo Ferries, you will lead the strategic planning and execution of marketing initiatives to drive passenger growth, strengthen brand awareness, and enhance customer engagement across our ferry services. This role combines strategic thinking with hands-on marketing execution to support our mission of providing exceptional ferry transportation services. You will be the driving force behind our marketing efforts, developing and implementing programs that effectively promote our services and achieve revenue targets. Working alongside the Creative Manager, you'll develop compelling advertising campaigns and content that resonates with our target audiences. As a key connector across the organization, you will liaise with Operations and IT teams on service improvements and technology projects, ensuring marketing initiatives align with operational capabilities and technical developments. The position directly supervises the Digital Marketing Specialist and works closely with our third-party Performance Marketer on paid campaign strategy and optimization. This role serves as a crucial bridge across multiple departments, stakeholders, and third-party suppliers to drive company-wide success.

Key Responsibilities:

Marketing Strategy & Execution

o Develop and implement comprehensive marketing strategies to drive ticket sales and route utilization

o Create and manage integrated campaigns across digital and traditional channels, including audience segmentation and CTAs

o Oversee website content strategy and management, ensuring optimal user experience and conversion

o Manage email marketing program, including campaign strategy, segmentation, and performance optimization

o Plan and execute promotional contests, giveaways, and seasonal campaigns

o Coordinate digital screen content in terminals and high-traffic areas

Partnerships & Communications

o Build and maintain relationships with travel partners, tourism boards, and local businesses

o Manage media relations, press releases, and public communications

o Coordinate with social media influencers and partners for content creation

o Develop and implement internal communication strategies

o Manage crisis communications and reputation management

Operations & Project Management

o Lead end-to-end project management of marketing initiatives, ensuring timeline and budget adherence

o Plan and execute company and public events, managing all logistical aspects

o Coordinate with marine and terminal operations on schedules and logistics

o Oversee traditional media advertising, including radio and billboard campaigns

o Analyze campaign performance and optimize marketing ROI

o Lead and mentor the Digital Marketing Specialist

This list is intended as a comprehensive guide, including but not limited to.

We're Here for You

At Hullo, we prioritize the well-being of our crew and promote a healthy work-life balance. Our unique staffing approach provides predictable schedules, allowing you to plan your life with certainty. We offer full-time permanent positions, a condensed work schedule, paid time off, and opportunities to earn valuable sea time for career advancement.

We get it - sometimes things happen in life that you can't control. At VIFC, people are our greatest asset, and we want to support you and those you care about beyond the paycheque. That's why we've created a comprehensive health and wellness benefits program to promote your physical and mental well-being so you can perform at your best. Better yet, it's flexible since one size doesn't fit all!

- Extended Health & Dental Benefits - VIFC-paid premiums
- A robust, flexible health spending account - use it for additional health coverage should you need it and/or to support your personal wellness (like paying for your gym membership, sporting equipment, or activity classes)
- Don't have a family doctor? No worries - we offer 24/7 virtual access to doctors or nurse practitioners to get medical advice or a prescription
- Support your retirement planning with annual employer RRSP contributions
- Annual Paid Vacation

Requirements:

Bachelor's degree in marketing, business, or related field

5+ years of marketing experience, with at least 2 years in a management role

Previous experience managing and developing direct reports

Proven experience managing website content and email marketing campaigns

Excellent project management and team leadership abilities

Experience with email marketing platforms and content management systems

Strong analytical skills with experience in data-driven decision making

Outstanding written and verbal communication skills

We thank all applicants for their interest, but only those selected for an interview will be contacted.

Job Type: Full-time

Pay: $80,000.00-$90,000.00 per year