Job Description

Help us spread smiles across communities.

At Passion Dental Group (PDG), our mission is simple -- to make a positive impact on the lives of our patients, our people, and our communities. We're a growing network of dental practices built on trust, integrity, and care -- and we believe our people are the heart of that success.

We're looking for a Marketing Manager who's both creative and strategic -- someone who can think big, move fast, and deliver meaningful results. In this role, you'll develop and execute marketing strategies that drive patient acquisition, retention, and brand awareness across a portfolio of clinics in the Toronto region.

You'll work closely with our Regional Directors and Clinic Teams to design local and regional campaigns that capture the unique spirit of each community -- all while reflecting PDG's values and patient-first philosophy.

This is an opportunity to make your mark with a growing, purpose-driven organization that's redefining the dental experience.

What You'll Do

Local Patient Growth & Retention

Drive new patient acquisition and retention through community-tailored marketing initiatives. Partner with Clinic Managers to build quarterly local marketing plans based on each clinic's neighborhood and patient demographics. Support recall, reactivation, and seasonal campaigns to strengthen patient relationships. Foster community connections by partnering with local schools, organizations, and small businesses.

Campaign Design & Execution

Plan and execute multi-channel marketing campaigns (digital, social, print, and in-clinic). Manage marketing vendors and ensure visibility through SEO, Google Ads, and Meta campaigns. Develop creative content that resonates with local audiences and aligns with PDG's brand. Track and optimize campaign performance based on data and results.

Marketing Infrastructure & Scalability

Build and maintain a marketing toolkit of templates, guides, and assets that empower clinics to execute local campaigns. Create light training materials to help clinic teams use marketing tools effectively. Develop simple reporting tools to measure campaign success and share insights across regions. Maintain brand consistency and ensure a high-quality marketing presence at every touchpoint.

New Clinic Launches

Lead marketing for new clinic openings, from pre-launch buzz to post-launch follow-up. Partner with Operations to design launch playbooks, assets, and community outreach plans. Oversee signage, social ads, and local engagement efforts to drive early patient growth.

What You Bring

Post-secondary education in Marketing, Communications, Business, or a related field. 5+ years of marketing experience, ideally within healthcare, retail, or multi-location organizations. Strong understanding of digital marketing, community engagement, and branding. Experience with tools such as Canva, Adobe Creative Suite, Google Ads, Meta Business Suite, and Mailchimp. Excellent project management and communication skills, with the ability to manage multiple priorities. A valid driver's license and reliable vehicle (regular travel to clinics required). A positive, adaptable attitude and the ability to work both independently and collaboratively.

Who You Are

A creative storyteller who connects strategy with purpose. A data-driven marketer who can turn insights into impactful campaigns. A collaborative partner who thrives on building relationships across teams. A detail-oriented planner who brings ideas to life on time and with excellence. A community advocate who believes local engagement builds trust and loyalty.

Why You'll Love Working at PDG

At Passion Dental Group, we invest in you as much as you invest in your work.

Here's what you can expect when you join our team:

People-First Culture: Work in an environment rooted in respect, collaboration, and care. Growth & Development: Access to learning, mentorship, and advancement opportunities. Innovation in Care: Be part of a forward-thinking organization that values creativity and continuous improvement. Community Impact: Contribute to initiatives that support and strengthen the communities we serve. Supportive Team: Join a passionate group of professionals who truly care about making a difference -- and having fun along the way.

#PassionHP1



Passion Dental Group is committed to workplace diversity and provides accommodations to applicants with disabilities throughout our hiring process. If you require accommodation through any aspect of our process, please let us know by emailing careers@passiondental.ca.