Job Description

About Us
Many people (and a few pets) will spend their lives in a Marcon home, so we have to build it right every time. Marcon is an established and trusted name in the construction community and over the last few years we've expanded into the real estate development space, managing our own projects from conception through to execution and completion. We are committed to quality and to providing elevated experiences at every touch point. None of this is possible without a hardworking team working together, to make it all happen. That's why we're looking for people who are eager to join an intelligent and motivated team to create something bigger than themselves and build communities that will impact a neighbourhood in infinite ways. The Role
The Marketing Manager (Special Ventures) takes on a key role in the management and execution of the company's marketing efforts, from conception to completion. This role focuses on creating marketing strategies that enhance brand recognition and achieve above-market results through emotional resonance and measurable impact. The role seeks a confident individual with strong writing skills and a knack for brand and design aesthetics.

This maternity leave position is expected to last 18 months with a potential extension.
There will be a structured handover period with the incumbent before their leave to ensure a smooth transition. Strategy, Budgets & Timelines • Overall strategic planning, management and execution of marketing efforts
• Measurement and reporting on spending, and effectiveness of key performance indicators (KPIs) to ensure a strong return on investment (ROI)
• Ensure schedules and KPIs are proactively communicated, and projects stay on time and on budget

Campaign Development & Execution • Curate strategic campaign briefs with clear objectives and KPIs to drive results
• Lead the development and execution of marketing collateral creation and dissemination in a timely manner that fits the Marcon aesthetic, including (but not limited to):
+ Signage (Wayfinding, Operational, Event, Etc.)
+ Websites (New Creation & Maintenance)
+ Print Materials (Handouts, Flyers, Posters, etc.)
+ Email Communications
• Coordinate visual merchandising, signage and advertising programs
• Collaborate with Corporate Communications Manager to curate content for social media channels
• Work directly with suppliers and vendors in various project management capacities
• Collaborate with wider marketing team to ensure marketing efforts align with sales objectives
• Communications with customers and prospects through CRM, including creating and managing email campaign calendars and guiding messaging and content in collaboration with sales

Existing Partnership Management (Food & Bev, Sales, IPP, Marcon) • Work directly with partners to drive awareness and traffic to increase revenue and hold partners accountable to targets
• Collaborate with partners to ensure lead generation efforts are optimized (events, loyalty programs, etc.)
• Analyze partner data and customer feedback to refine marketing strategies
• Manage all existing Brand/Vendor Partner relations, responding to queries and concerns promptly
• Collaborate with IPP team to ensure facilities algin with quality and experience standards that align to marketing brand
• Collaborate with partners to curate loyalty program and gift card program

Community & New Partnership Outreach • Brainstorm potential new partnerships and methods for engagement with local communities to engage new audiences and expand our Marcon network
• Build relationships and work closely with community partners to execute various events to enhance brand visibility
• Ensure alignment between community outreach activations and other corporate sponsorship opportunities
• Attend relevant community functions to identify and network potential opportunities for future collaborations, acting as an ambassador for the Marcon brand
• Identify, network and develop potential partnership opportunities with retail and hospitality vendors and brands that align with the Marcon brand for various long-term initiatives

Analytics & Reporting • Utilize analytics tools to track and measure the performance of marketing campaigns
• Provide regular reports to the leadership team, offering insights and recommendations to drive revenues
• Monitor progress of partners and your team through daily and weekly reporting
• Ongoing reporting and feedback loop with partners and vendors

Events Management • Strategize overall events calendar, budget, etc. and oversee execution by our Events & Experience Manager for hospitality establishments, project events and corporate events
• Ensure events organised through Brand/Vendor Partners are leveraged to allow the Marcon brand to be appropriately represented
• Assist at relevant community, hospitality and project launch events

About you

• 5+ years' experience in hospitality, retail, or real estate marketing.
• Superior writing, editing, and communication skills.
• Ability to translate high-level objectives into actionable tasks.
• Strong aesthetic and brand understanding, with an interest in market trends.
• Proficiency in MS Office; Adobe Creative Suite knowledge is an asset.
• A solid understanding of digital initiatives, SEO, and Google products including Analytics, Ads, and Webmaster Tools
• CRM software experience.
• Highly Skilled and Resourceful: Exceptional at prioritizing, time management, multi-tasking, and problem-solving; self-motivated, detail-oriented, and excels under pressure.
• Excellent Communicator and Trustworthy Professional: Communicates effectively with internal and external stakeholders; trustworthy, accountable, and takes pride in work and career growth.
• A valid driver's license and access to a vehicle.
• Post-secondary education preferably in Marketing or Business
• Additional language skills are an asset.

What We Offer
Marcon is committed to building an inclusive, inspired, high-performance team culture, where our Core Values of Safety, Integrity, Teamwork, Passion, and Excellence guide how we show up every day. We have been awarded the Great Place to Work certification, and this recognition reflects Marcon's exceptional team whose dedication and collaboration create a workplace where we can all excel. If you are at the top of your game or want to find an environment to push you to it and if you want to find like-minded teams that strive for innovation and continuous improvement, we want to hear from you! Our competitive compensation package has been designed to reward our employees' skills, competencies and performance that align with our culture. The compensation range for this role is $90,000 - $120,000 annually, depending on the candidate's experience and qualifications. Coupled with this base salary, we offer pay-for-performance bonus programs, excellent family health benefits, employee recognition programs and plenty of opportunities to socialize, have fun and build genuine relationships!