--------- Analyze market research data to improve business decisions or activities
Conduct economic or commercial surveys to identify potential markets for products or services
Develop all kinds of events for publicity, fundraising and information purposes
Develop communication strategies
Direct the marketing strategies of establishments
Direct the production of educational and publicity programs and informational materials to awaken curiosity and interest in the subject matter
Establish distribution networks for products and services
Evaluate communication strategies and programs
Evaluate the marketing strategies used by establishments
Review written material, such as reports, briefs, speeches, presentations and press releases
Develop promotional materials
Market business services
Plan and control budget and expenditures
Direct and evaluate establishments and departments that maintain media relations on behalf of businesses, governments and other organizations
Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services
Assist in the preparation of brochures, reports, newsletters and other material
Initiate and maintain contact with the media
Maintain and manage digital database