Job Description

Job Overview

We're looking for a dynamic Marketing Manager Retail who is a creative storyteller and a data-driven strategist who can scale from strategy to execution.

This role brings our quality kitchenware brands to life across many retail touchpoints from developing innovative campaigns, compelling content, and creating memorable customer experiences that drive measurable results such as KPIs, ROI and the ultimate measure of success which is SALES! This role supports all marketing for North America and International distributors.

Responsibilities

Campaign & Program Management

Own the retail B2B marketing calendar for product launches, promotions, advertising, social media, blogs, email campaigns, influencers and events.

Lead the Company's own brand, Cuisipro, with a global program--calendars, brand assets, toolkits to reach all customers including international distributors.

Oversee trade show planning and execution in North America and the international annual Ambiente show; ensure high-quality show delivery and strong ROI from show attendance.

Manage the showroom experience in the head office including merchandising, displays and launch events.

Creative Development & Storytelling

Develop compelling brand stories and copywriting for products, campaigns, and marketing materials.

Partner with a Graphic Designer and Photographer to produce innovative, trend-driven content for packaging, presentations, trade show collateral, product campaigns, photography, videos, and reels.

Ensure brand consistency across all channels and maximize assets across marketing and sales touchpoints.

Working with another Marketing Manager, support the Corporate website and contents

Data, Strategy & ROI

Conduct market research on trends, competitors, demographics, and pricing to inform strategy.

Collaborate with leadership to set clear marketing goals, budgets, and KPIs.

Partner with sales and e-commerce teams to create programs that drive measurable revenue growth and ensure timely delivery of content for online channels.

Collaboration & Leadership

Work across teams: sales, product management & design, supply chain etc. for seamless product launches.

Provide training and product education for sales and customer service teams.

Manage relationships with agencies, media, freelancers and vendors to maximize brand visibility.

1 employee Graphic Designer direct report. Ensure accountability and collaboration.

Experience - What You Have

10 years marketing, branding, and digital experience with proven ROI results

Success using a wide range of marketing programs to drive sales growth

Experience with kitchenware products and a genuine passion for cooking/baking

Experience in North American retail kitchenware or housewares industry (no fashion); international distributor exposure preferred to understand different cultures

Some supervisory experience with strong leadership, work planning and mentoring skills

BA/BS in Marketing or Business

Experience - What You Demonstrate

A cross-functional collaborator to work effectively with sales, product, e-commerce and creative teams.

Strong project management, organizational, multi tasking and market research abilities

Advanced and polished communications including extraordinary presentation, writing, reporting skills

A leader who can balance big-picture thinking with detailed execution

Strong MS computer skills including project management software

Why Join Us?

This is a chance to combine creativity, strategy and execution to support a growing retail sales team. This role shapes how customers experience our kitchenware brands across retail, digital, and in-person channels. We value entrepreneurial approaches as we are a medium-sized business with a "get it done" attitude and doing it right the first time with small and dedicated teams. We believe in collaboration so all head office roles work 5 days/week in the office.

This is a fast-paced ever-changing retail sales environment and we need innovative marketing to support our sales teams. Is this you? If so, we would love to hear from you!

Job Type: Full-time

Pay: $85,000.00-$95,000.00 per year

Benefits:

Casual dress Company events Dental care Disability insurance Employee assistance program Extended health care Flexible schedule Life insurance On-site parking Paid time off Store discount Vision care
Ability to commute/relocate:

Aurora, ON L4G 3X8: reliably commute or plan to relocate before starting work (required)
Application question(s):

What part of the GTA will you be commuting from? This is an in-office role 5 days/week. Are you comfortable with this? Are you comfortable with occasional travel to trade shows? Does your marketing experience include kitchenware or alternatively housewares products? What are your salary and overall compensation expectations?
Work Location: In person