Job Description

Job Title: Marketing Manager
Location: Remote/Hybrid
Department: Marketing
About the Role
Are you an organized marketer with a passion for helping businesses grow? Yellow Pages is looking for a Marketing Manager to coordinate our marketing activities and ensure strong alignment with Sales and other departments. In this role, you'll help shape our brand positioning, support bilingual (English/French) messaging, and develop clear and persuasive go-to-market programs and collateral.
You'll work closely with Product, Sales, IT, Operations, Communications, and Design teams to translate product strategy into effective messaging and materials. You'll also oversee content for Yellow Pages' corporate websites (corporate site and solutions.yp.ca), assist with PR and media initiatives, and manage the marketing department's reporting and planning.
As the Marketing Manager, you'll ensure consistent brand expression, provide insight-driven reporting, and facilitate the use of tools and assets that help Sales teams better support our small-business clients.
What You'll Do
Sales Enablement & Brand Positioning

• Contribute to building the value proposition, brand pillars, and tone of voice of our brand and products
• Translate product strategies into clear, bilingual (English/French) go-to-market messaging and content
• Develop and update sales tools (presentations, one-pagers, value statements, matrices, FAQs) that support Sales teams
• Coordinate go-to-market readiness by managing timelines, gathering approvals, and keeping stakeholders aligned
• Support post-launch reviews with Sales, Product, Design, Training, and Communications by collecting feedback and sharing learnings

Reporting, Insights & Planning

• Prepare monthly and quarterly reporting on campaigns, product launches, website performance, enablement usage, and KPIs
• Collect and summarize market insights and competitive intelligence, creating briefs with recommendations
• Maintain and update the master marketing calendar to align teams on priorities and milestones

Corporate Web Properties & Content

• Manage content updates across Yellow Pages' websites (corporate site, YP4B, solutions.yp.ca)
• Monitor analytics to identify improvements to content, user journeys, and conversion
• Assist with planning, building, scheduling and publishing content on multiple web platforms

PR & Media Coordination

• Help manage the PR/editorial calendar, supporting bilingual press releases, story development, and outreach
• Track media coverage and prepare summaries on quality, share of voice, and business impact

What You Bring

• Education in Marketing, Communications, or Business, or equivalent experience and/or 2-3 years of experience in B2B marketing, ideally with exposure to Sales support
• Experience in copywriting, reporting, and campaign coordination
• Solid understanding of the marketing landscape and competitive dynamics
• Ability to manage cross-functional projects and produce clear, persuasive content
• This position involves DAILY interactions with clients or internal and/or external professionals at

the national level. Therefore, BILINGUALISM in French and English is required. * Strong organizational skills and attention to detail

• Flexibility and adaptability in a changing environment
• A collaborative, customer-focused mindset
• Strong analytical skills, with the ability to turn information into clear insights and recommendations
• Effective communication skills, with the confidence to work across teams

Why Join Us

• We offer full benefits as of day one
• Insurances and remote doctors
• Bonuses
• Growth and learning opportunities
• Pension and saving plans
• Flexible schedules
• Remote work (5 days in the office for our Quebec team, headquarters are in Montreal)

? Apply today and bring your creativity to Yellow Pages!
At Yellow Pages, we help small businesses succeed by connecting them with the right customers. As part of our team, you'll enjoy a collaborative culture, opportunities to learn and grow, and the chance to make a meaningful impact on Canada's small-business community.

Skills Required