Job Description

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Are you a marketing leader with experience in marketing and a passion for driving results? Our client seeks a hands-on, full-time Marketing Manager to guide strategy, execute campaigns, and oversee marketing operations for their regional business, while also working with the global marketing team. This position is a digital marketing generalist, leading top and bottom funnel marketing initiatives, with ROI in mind. This individual will manage 1 Marketing Specialist and be tasked with growing our client's new and existing product portfolio.
This role is an in-office position, 5x per week in office in Mississauga with 1-2x annual travel to the US.
Key Responsibilities:

• Develop and execute marketing strategies that support brand awareness and digital lead generation
• Collaborate with sales and other departments to align efforts and create impactful top of funnel and bottom of funnel marketing programs
• Oversee updates and maintenance of the company's Canadian website
• Manage marketing budgets, timelines, and deliverables to ensure projects are completed on time and within scope
• Analyze marketing performance and present key metrics and recommendations to management
• Manage a 1 Marketing Specialist and provide them with mentorship, training, support, and performance management
• Ensure effective internal and external communications supporting marketing initiatives
• Partner with external agencies for digital ad campaigns and paid advertising
• Manage a marketing budget of 300K annually
• Occasional travel required, including 1-2 trips per year to the US

Requirements:
Requirements:

• 7-8 years' in marketing and digital ideally in the manufacturing, electrical or blue-collar space
• 1-3 years' experience managing direct reports
• Strong skills in organizing, planning, and working toward tight deadlines
• Skilled at measuring marketing effectiveness to support sales growth
• Tech-savvy, ROI-focused marketer who is comfortable managing budgets up to $300K
• Ability to lead both top-of-funnel and bottom-of-funnel strategies
• Experienced working with small teams and cross-border collaboration
• Able to work in the Mississauga office five days a week
• Valid driver's license and access to a reliable vehicle

Preferred Background:

• Experience in automotive, electrical, manufacturing, equipment, engineering, aftermarket products, or blue-collar industries
• Knowledge of AI applications in marketing is a plus

If you're ready to make an impact in a collaborative, results-focused environment, apply today!

Skills Required