Job Description

Job Summary

We are seeking a dynamic and strategic

Marketing Manager

to lead our digital marketing initiatives and drive brand growth. The ideal candidate will possess strong expertise in e-commerce, SEO, and digital marketing strategies, with a proven track record in managing campaigns across various platforms. This role involves overseeing product management, conducting market research, and utilizing analytics tools to optimize marketing efforts. The Marketing Manager will play a pivotal role in expanding our online presence and increasing sales through innovative marketing solutions.

Responsibilities

Develop and execute comprehensive digital marketing strategies to enhance brand visibility and sales. Manage and optimize e-commerce platforms, including WordPress websites and product listings. Implement SEO best practices to improve organic search rankings and website traffic. Plan, create, and manage Facebook advertising campaigns to target key audiences effectively. Conduct market research to identify trends, customer needs, and competitive insights. Oversee email marketing campaigns, analyzing performance metrics for continuous improvement. Utilize Google Analytics and Google AdWords to monitor campaign performance and ROI. Coordinate product management activities, including launching new products and managing existing offerings. Design engaging content using Adobe Creative Suite for digital campaigns. Maintain a consistent brand voice across all channels while ensuring content aligns with marketing goals. Manage budgets for advertising campaigns, ensuring efficient allocation of resources. Analyze campaign data to generate insights that inform future marketing strategies.

Qualifications

Proven experience in digital marketing, with a focus on e-commerce, SEO, and social media advertising. Strong knowledge of Google Analytics, Google AdWords, Facebook Advertising, and email marketing tools. Proficiency in WordPress, HTML basics, and Adobe Creative Suite (Photoshop, Illustrator). Experience with product management and sales strategies within a digital environment. Excellent research skills with the ability to analyze data for actionable insights. Strong understanding of budgeting processes related to marketing campaigns. Exceptional communication skills with the ability to collaborate across teams effectively. Creative thinker with a strategic mindset focused on achieving measurable results. This position offers an exciting opportunity for a motivated marketing professional eager to lead innovative campaigns and contribute significantly to our company's growth trajectory.
Job Type: Full-time

Pay: From $3,000.00 per month

Work Location: In person