Job Description

Overview

We are seeking a dynamic and results-driven Marketing Manager to lead our marketing initiatives and drive brand growth. The ideal candidate will possess a strong understanding of digital marketing strategies, analytics, and creative design. This role requires a blend of strategic thinking and hands-on execution to enhance our market presence and engage our target audience effectively.

Duties

Develop and implement comprehensive marketing strategies to increase brand awareness and drive sales. Manage advertising campaigns across various platforms, ensuring alignment with overall business goals. Utilize Adobe Creative Suite to create compelling visual content for digital and print media. Conduct thorough market research to identify trends, customer needs, and competitive landscape. Optimize website content using SEO best practices and manage updates through WordPress. Oversee email marketing campaigns, including design, content creation, and performance analysis. Analyze campaign performance using Google Analytics to inform future marketing strategies. Collaborate with sales teams to align marketing efforts with sales objectives and customer engagement. Stay updated on industry trends and emerging technologies to continuously improve marketing effectiveness.

Experience

Proven experience in a marketing role, preferably in a managerial capacity. Proficiency in Adobe Creative Suite for design purposes is essential. Strong understanding of digital marketing tools including SEO, email marketing, and analytics platforms. Familiarity with HTML for basic website updates is a plus. Experience managing advertising campaigns across various channels (digital, print, social media). Excellent research skills to gather insights that inform marketing strategies. Ability to work collaboratively within a team environment while also being self-motivated. Strong communication skills, both written and verbal, are necessary for effective stakeholder engagement.
Join us in shaping the future of our brand through innovative marketing strategies that resonate with our audience!

Job Types: Part-time, Freelance

Pay: From $23.56 per hour

Expected hours: 18 - 24 per week

Language:

English (preferred)
Work Location: In person