Job Description

Job Title

: Marketing Manager

Company:

Nova Scotia Spirit Co. (supporting NS Spirit Co., Annapolis Cider Co., and Cape

Breton Beverages)

Reports to:

Chief Marketing Officer (CMO)

Location:

Flexible in Nova Scotia (HRM or New Glasgow preferred). If you are located in New Glasgow - working in office may be periodically required.

ABOUT THE COMPANIES

At Nova Scotia Spirit Co. and Annapolis Cider Company, our vision is to grow from strong local roots - building and strengthening our loyal base in Nova Scotia and Atlantic Canada, then reaching new customers across Canada, the United States, and beyond.

We are committed to crafting innovative, award-winning beverages that taste incredible and bring joy with every sip. At the heart of everything we do is a deep pride in where we come from, and a passion for giving back to the communities we serve - making a lasting impact both locally and beyond.

Together with Cape Breton Beverages - a proud, family-owned manufacturer and distributor of Pepsi products in Cape Breton for more than 76 years - we share a deep commitment to community, craftsmanship, and creating meaningful impact across Atlantic Canada.

ABOUT THE ROLE

The Marketing Manager is a key member of our marketing and commercial team, responsible for leading campaign planning, digital execution, and brand activation across our portfolio of Atlantic Canadian beverage brands (NS Spirit Co., Annapolis Cider Co., and Cape Breton Beverages).

Reporting to the Chief Marketing Officer, this role oversees day-to-day marketing operations and execution, translating strategic direction into integrated campaigns, creative content and exceptional consumer experiences.

This is a hands-on, fast moving position ideal for a strong communicator and planner who can balance creativity with organization and thrives in an entrepreneurial, growing business.

KEY RESPONSIBILITIES

Integrated Campaign & Content Planning

Lead integrated marketing campaigns from planning through execution and reporting, ensuring every consumer touchpoint delivers impact.

Establish and maintain foundational planning tools such as shared campaign calendars, asset trackers, and project workflows.

Develop and maintain a 3-month rolling content and campaign calendar across all

Brands.

Develop processes for measuring campaign and sponsorship performance to support data-driven decision making.

Oversee social media strategy and execution across paid, earned, and owned channels.

Coordinate with trade and sales team to align consumer and in-store efforts.

Develop and manage dashboards for key marketing KPIs, analyzing performance to drive continuous improvement and budget efficiency.

Brand & Creative Management

Manage the Graphic Designer to ensure all creative assets are on brand, consistent, and support key marketing priorities and objectives.

Oversee packaging updates, promotional material development and retail point-of-sale assets in collaboration with the CMO and creative team.

Experience or working knowledge of design software (Canva, Adobe Creative Suite, or similar) considered an asset to support creative development when needed.

Shape and champion each brand's voice, tone, storytelling across all channels to build emotional connection and long-term loyalty.

Manage relationships with external agencies, photographers, and media partners to delivery high-quality creative and ensure on-time execution.

Events & Experiential Marketing

Partner with the Event & Experience Coordinator to evaluate sponsorship requests and event opportunities based on ROI, audience fit, and brand alignment.

Direct and support the Event & Experience Coordinator in planning and executing brand activations, tastings and sponsorships.

Ensure events and experiences are integrated into broader marketing calendar and supported through digital and PR channels.

Review event performance and consumer feedback to improve future activations.

Digital & Channel Marketing

Oversee website updates, email marketing and influencer or partnership activity.

Ensure digital content aligns with brand positioning and supports customer engagement.

Track performance metrics to inform ongoing campaign optimization.

Promotional Product & Merch Management

Support ordering, tracking and inventory management of branded merchandise and promotional materials across all brands.

Ensure product and merch usage aligns with campaign priorities and budget expectations.

Workflow & Leadership

Collaborate with Sales and CMO on portfolio management, product launches, pricing strategy and go-to-market planning to ensure commercial alignment.

Work cross-functionally with sales, operations and leadership to support business objectives.

Support the professional development of the Graphic Design and Event & Experience Coordinator.

Manage interns or contractors as needed to support seasonal campaigns or product launches.

Work within the overall marketing budget established by the CMO ensuring campaign, event and promotional spending aligns with approved plans and provides measurable return on investment.

QUALIFICATIONS

6-8 years of progressive marketing experience, ideally in beverage, CPG, or lifestyle brands.

Demonstrated success in campaign management, social media, and brand activation.

Experience managing creative and event resources.

Strong project management and communication skills with exceptional attention to detail.

Ability to thrive in a fast-paced, hands-on environment and manage multiple priorities.

Proficiency in digital marketing tools and analytics platforms (Meta, Mailchimp/Klaviyo, Google, etc.).

Strong computer literacy, including proficiency with Office 365 (Excel, SharePoint, Teams, Forms).

Experience with or understanding of graphic design principles and tools (Photoshop, Illustrator, Canva) is an asset.

Comfortable analyzing data and using insights to guide marketing investment and sponsorship decisions.

WHY JOIN US?

This role is an opportunity to help shape the voice and direction of some of Atlantic Canada's most recognizable and fast-growing beverage brands. You'll work closely with a driven and collaborative team, gain meaningful responsibility and opportunity to grow, and contribute to the creative and commercial success of Nova Scotia Spirit Co. and Annapolis Cider as it evolves from being a local to national to global beverage player.

Job Types: Full-time, Permanent

Pay: $55,000.00-$70,000.00 per year

Benefits:

Company events Company pension Dental care Employee assistance program Extended health care Life insurance Paid time off
Work Location: Remote