Job Description

Job Overview

We are seeking a dynamic and results-driven Marketing Manager to lead our marketing initiatives and drive brand growth. The ideal candidate will possess a strong understanding of digital marketing strategies, including SEO, social media marketing, and multichannel marketing. This role requires creativity, analytical skills, and a passion for developing innovative marketing campaigns that resonate with our target audience.

Responsibilities

Develop and implement comprehensive marketing strategies to enhance brand visibility and drive customer engagement across various channels. Oversee SEO efforts to improve organic search rankings and increase website traffic. Manage social media marketing campaigns, ensuring consistent messaging and branding across platforms. Utilize multichannel marketing techniques to reach diverse audiences effectively. Collaborate with the sales team to align marketing initiatives with sales goals and advertising sales strategies. Create compelling content for various platforms, including websites, blogs, email newsletters, and social media posts. Utilize Adobe Creative Suite to design visually appealing marketing materials that capture audience attention. Analyze campaign performance using Google Analytics and other analytics tools to measure effectiveness and optimize future efforts. Manage budgets for marketing campaigns while ensuring cost-effective spending. Implement email marketing campaigns that drive engagement and conversions. Conduct market research to identify trends, customer needs, and competitive landscape insights. Oversee product management activities related to new product launches or enhancements. Leverage e-commerce strategies to boost online sales performance. Utilize WordPress for website management and content updates while applying HTML knowledge as needed. Execute performance marketing strategies that focus on achieving measurable results.

Qualifications

Bachelor's degree in Marketing, Business Administration, or a related field is preferred. Proven experience in digital marketing with a strong portfolio showcasing successful campaigns in B2B marketing environments. Proficiency in marketing automation tools and techniques is highly desirable. Strong understanding of copywriting principles with the ability to create engaging content tailored for different audiences. Experience with Facebook Advertising and Google AdWords for targeted advertising campaigns is essential. Excellent research skills with the ability to analyze data effectively for informed decision-making. Strong organizational skills with the ability to manage multiple projects simultaneously while meeting deadlines. Exceptional communication skills, both written and verbal, with a keen eye for detail. Join our team as we strive to elevate our brand presence through innovative marketing strategies!
Job Type: Full-time

Pay: $57,000.00-$60,000.00 per year

Benefits:

Casual dress Dental care Extended health care Life insurance On-site parking Store discount
Work Location: In person