Job Description

About Us:

The Roger Cable group of companies is hiring a Marketing Manager, to help us grow our successful family of Edmonton-based businesses, including:

- Aquarian Renovations - Edmonton's premier, award-winning full-service design and renovation company. We have built a reputation for excellence and creativity in everything we do

- Extravacats Saunas - The most trusted source for backyard cedar saunas in Alberta

- Sunny Beach Pools - We are the leader in in-ground fiberglass pool sales and installations in the province

- Veyron Projects - An experienced commercial construction and renovation company operating in the province, focused on delivering an experience worth sharing

We're excited to be building an in-house marketing function to accelerate growth across all four brands. This is an opportunity to shape a marketing organization from the ground up.

About You:

You're a creative, results-driven marketing professional with 3 to 5 years of experience, looking to take on the role of building and running an in-house marketing organization.

Your success in digital marketing, including developing and executing paid, organic and social campaigns, has shown you what a data-driven marketing funnel can do to generate leads and drive revenue. You understand how to build and refine marketing campaigns, tailor messaging to different customer personas, and use data to guide decisions.

You're ready to take on a leadership role: owning strategy, managing campaigns, and developing the people and partners who will help bring your plan to life.

About This Role:

As our Marketing Manager, you will help us stay focused on delivering top of funnel content to our multiple, unique customer personas, by making sure our digital messaging reaches the right prospects, and that our website, social feeds, and other customer facing messaging reinforces our exceptional value proposition and customer promise.

Work here includes managing a monthly digital advertising budget, constantly experimenting and testing to drive incremental lead growth. You will help keep our websites optimized, frictionless and targeted, to turn visitors into leads.

You will manage lead nurturing and ongoing customer messaging through email drip campaigns, newsletters and other mid-funnel tactics.

Every step of the way, you will use marketing automation and lead management tools to measure our success in generating leads, converting them into opportunities, and helping turn them into absolutely delighted customers. You will help us define our MarTech stack.

You will also arm our sales team and our partners with customer facing messaging, including videos, brochures and other pre-sales and post-sales materials.

Most importantly - you will surprise us with ideas and strategies that are well articulated, measurable and focused on filling the funnel.

Responsibilities:

Work closely with the sales and leadership teams, including the Interim CMO, to build marketing campaigns that help us achieve established corporate objectives and common pipeline generation goals

Execute on, and incrementally improve upon an existing corporate marketing plan, utilizing a mix of digital advertising, location-based marketing, partner marketing, social media, direct email and content marketing Build campaigns that are customer persona focused, designed to speak to prospects at each stage of their buyer's journey, relying on extensive, established ICP definitions and messaging playbooks Manage a full-time Marketing Coordinator, as well as contract design and video firms as necessary, to help your vision come to life Work with marketing automation tools such as Hubspot, landing page tools such as Unbounce or Instapage, to measure and report on every lead, from click to sale Build our first customer nurturing effort, using newsletters, email drip campaigns and other automated touch points Stay on top of industry trends and gather data on consumers, competitors, and market conditions Focus on cost and efficiency through the implementation of AI where possible

Qualifications:

Degree in Marketing, Communications or Business 3 to 5 years of continually advancing roles in marketing, including a solid grounding in digital and content marketing Experience with marketing automation tools such as Hubspot Experience managing paid and organic marketing through Google, LinkedIn, Facebook, Instagram and other platforms Strong knowledge of Google Analytics and other website measurement tools Ability to speak to the success or challenges of your campaigns using dashboards and other data-focused reporting methods Experience with email and newsletter nurture campaigns, landing page management, and lead management processes Excellent writing and communications skills and attention to detail Demonstrated leadership as a campaign lead, team lead, or person manager Creative and unconventional thinking, the ability to surprise both your own team and our customers A collaborative leader that thrives on targets and deadlines; enjoys executing on a strong plan, but who isn't afraid to challenge it; a confident, independent worker that needs minimal supervision, but knows how to check in with leadership to provide objective updates

Reports to:

CEO and Interim CMO

As a member of our team, you will enjoy:

A competitive salary $65k - $75k/year

A generous benefit plan

Three weeks vacation to start

A seat at the table, helping us define what the next stage in our corporate growth looks like

A fun, casual, creative and collaborative team environment

Job Type: Full-time

Pay: $65,000.00-$75,000.00 per year

Benefits:

Dental care Employee assistance program Extended health care Life insurance On-site parking Paid time off
Education:

Secondary School (preferred)
Experience:

Marketing: 3 years (required)
Language:

English (required)
Work Location: In person

Expected start date: 2026-01-12