Barricades and Signs is the industry leader for all traffic safety needs in Western Canada. Since 2004, Barricades and Signs has experienced steady growth and can support small scale projects to large scale infrastructure needs. We offer a full range of roadside safety products and onsite traffic services to our customers. We treat our employees like our family and with such significant growth there is ample room for growth and professional development. Come be a part of our growing team!
POSITION OVERVIEW
We are seeking an experienced and strategic Marketing Manager to lead our Eastern marketing department and drive our company's marketing initiatives. The Marketing Manager will be responsible for developing and implementing comprehensive marketing strategies to increase brand awareness, drive customer acquisition, and generate revenue. The ideal candidate will have strong leadership skills, a deep understanding of marketing best practices, and the ability to drive results in a fast-paced environment.
WHAT WE CAN OFFER
Full benefits package (health, vision, dental, disability, etc.)
Employee assistance program
Health Savings Account
Competitive compensation with healthy bonus structure
Strong vacation entitlement with bonus paid leave over Christmas
Paid Personal days for sick time and family emergencies
Growing Company with room for professional development and advancement
KEY RESPONSIBILITIES
Develop and execute strategic marketing plans to achieve business objectives, including brand awareness, lead generation, and customer acquisition
Lead a team of marketing professionals, providing guidance, support, and mentorship to drive performance and foster a collaborative work environment
Manage all aspects of marketing campaigns, including budget allocation, creative development, media planning, and performance analysis
Collaborate with cross-functional teams, including sales, product management, and finance, to align marketing initiatives with overall business goals
Conduct market research and competitive analysis to identify trends, opportunities, and threats in the market landscape
Develop and maintain brand messaging, positioning, and identity across all marketing channels and touchpoints
Oversee digital marketing initiatives, including website management, SEO/SEM, email marketing, social media, and digital advertising
Drive content marketing strategy and development, including creating and distributing high-quality content to engage and educate target audiences
Measure and analyze marketing performance using data-driven insights, optimizing campaigns and strategies for maximum ROI
Stay current on emerging trends and best practices in marketing, sharing knowledge and insights with the team and the organization
QUALIFICATIONS
Bachelor's degree in Marketing, Business Administration, or related field required; Master's degree preferred
7+ years of progressive experience in marketing, including 3+ years in a leadership role
Strong strategic thinking and analytical skills, with the ability to develop and execute marketing plans that drive business results
Demonstrated success in managing and motivating teams to achieve goals and deliver results
Excellent communication and interpersonal skills, with the ability to build relationships and influence stakeholders at all levels of the organization
Proficiency in digital marketing tools and platforms, including marketing automation, CRM, and analytics tools
Experience in B2B marketing preferred, with knowledge of enterprise software or technology industry a plus
Creative thinker with a passion for innovation and a willingness to experiment with new ideas and approaches
Ability to thrive in a fast-paced, dynamic environment and manage multiple projects and priorities simultaneously
HOURS OF WORK
The typical work schedule will be Monday through Friday 8:00am - 5:00pm although additional hours may be required as travel and the position may require.
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Job Detail
Job Id
JD2786488
Industry
Not mentioned
Total Positions
1
Job Type:
Full Time
Salary:
Not mentioned
Employment Status
Permanent
Job Location
Sturgeon County, AB, CA, Canada
Education
Not mentioned
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Beware of fraud agents! do not pay money to get a job
MNCJobz.com will not be responsible for any payment made to a third-party. All Terms of Use are applicable.