Job Description

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The marketing manager will be responsible for all touchpoints within the consumer journey. This includes but is not limited to: Product forecasting, pricing, media planning, retailer communication, competitor analysis, and all consumer-facing content. Additionally, this position will be responsible for a portfolio of brands and developing marketing strategies in alignment with each brands\xe2\x80\x99 vision as set by the marketing director, developing fiscal year plans; nationally and by retailer, and delivering results; specifically increasing sales, growing market share and improving profitability. As the market place continues to evolve \xe2\x80\x93 this role and any decision-making must reflect a comprehensive understanding of the changing consumer, customer landscape and media environment and how the brand(s) evolves with each.

Tasks and responsibilities include:

Marketing

• Manage the execution of all promotional programs custom fitting them by retailer (requires knowledge of retailer levers, loyalty programs, VIP opportunities etc.). This includes launch planning and in-store / event execution.
• Leverage key metrics, CRM data and KPIs to drive strategic decisions that impact marketing campaigns, plans and cross functional partnerships
• Develop strong partnerships with branded and non-branded Customer Service, Public Relations, Consumer Engagement, Marketing, Account Planning, vendors (internal and external) and supporting function teams.
• Send artwork to retailers or vendors for advertising campaigns / in-store creative.
• Provides analysis and recommendations from SKU productivity for gondolas / wall assortment as well as potential SKU discontinuation.
• Manage Multicultural elements & strategies (translations, special elements etc.).
• Responsible for all local production of in-store event material for respective programs
• Work with retailers and outside vendors on additional advertising and promotional activities such as in-store / outreach events, sampling campaigns/support and additional in-store exposure opportunities etc
• Manage Treatment Support/Collateral forecasting through grid updates and updating GMW with respective forecasts.
• Review and approve all branded advertising proofs in partnership with Director.
• Collaborate with vendors on all mailer and advertising proofs and approvals.
• Manage the Canadian collateral customization and print schedule.
• Key liaison with Field Centre of Excellence team to manage store requests for non-saleable elements (ie. Collateral, store unit updates etc).

Ecommerce/Social

• Partner with e-commerce team to drive retailer.com business to achieve sales and branded goals (i.e. sales plan, rank, penetration etc.).
• Responsible for overseeing and maintaining marketing calendar(s) for each retailer and brand.ca sites.
• Develop new programs/content to grow retailer.com and brand.ca business through special programs, customer acquisition and retention.
• Manage the posts and the calendar flow of social media handles.
• Develop and maintain a strong relationship with online retailers (ie: HBC, Sephora, SDM, etc), influencers and other media partners.
• Collaborate with Ecommerce partners to develop new programs/content to grow retailer.com and brand.ca business through special programs, customer acquisition and retention.
• Partner with Marketing Director and PR team to maintain the branded Canada\xe2\x80\x99s social media conversation.
• Awareness of competitive activity in the retail environment, through print, digital and social.
• Awareness of social media executions for the brands within the portfolio and those engaged within the brand (i.e. Models, influencers etc.).

Forecasting

• Responsible for reviewing monthly the accuracy of: launch forecast grid, sample grid, special events grid, non-saleable grid, launch update and category marketing grids. Initiates and makes changes where needed.
• Point person for category information (SKU count, pricing and new product/ collateral/ sample forecasts).
• Responsible for forecasting all non-saleable items (Collateral and samples) and reviewing monthly the accuracy of: launch forecast grid, sample grid, special events grid, non-saleable grid, launch update and category marketing grids. Initiate and makes changes where needed.

Budgeting/Finance

• Responsible for assuring the Canadian Marketing deck is updated and maintained on a weekly basis. (Updating program changes, costs, additions and deletions, etc). Reconcile month end charges with local and/or regional finance teams to ensure accuracy of the charges in question.
• Communicate expenditures over/under budget to enable the brand the opportunity to react accordingly.
• Investigate and address questions/concerns with the monthly estimate.
• Provide analysis of sku productivity by category, resulting in recommendations for SKU discontinuation.
• Establish and cultivate a relationship with US Marketing team to understand and adapt marketing strategy and tools for Canada.
• Responsible for annual budget planning and monthly tracking including working with Finance and retailers to confirm spend, deductions, accuracy, etc.

Qualifications

• Post-Secondary degree/diploma required.
• 5+ years relevant work experience; preferably in the cosmetic /prestige industry.
• Must be an excellent team player with the ability to build, foster and nurture relationships with members of the North America Marketing team and cross-functional teams.
• Must be highly organized and detail-oriented, with a strong ability to manage multiple projects simultaneously with unprompted follow-through.
• Digital and social media skills.
• Social media savvy with an awareness of industry relevant platforms and content creators
• Strong written and verbal communication skills. Ability to communicate complex ideas and processes in a simplified manner.
• Must have strong skills in strategy and planning, budget management, merchandising, and marketing.
• Needs to be a creative, analytical thinker and problem solver and thrive in fast paced environment.

Job: Marketing
Primary Location: Americas-CA-ON-Toronto
Job Type: Standard
Schedule: Full-time
Shift: 1st (Day) Shift
Job Number: 2226320

We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. Accommodations for job applicants with disabilities are available on request.

Est\xc3\xa9e Lauder