Job Description

Company Overview

ODRA Road Sweepers is a leader in the manufacturing and distribution of advanced road cleaning equipment. Our mission is to provide innovative solutions that enhance urban maintenance while promoting sustainability and efficiency in our operations.

Summary

We are seeking an innovative and strategic

Marketing Lead

to lead our marketing initiatives with a strong emphasis on

education, social media, SEO, and creative lead generation.

This role will take information and insights from the sales team and develop a targeted marketing strategy to engage potential customers, improve brand visibility, and generate high-quality leads. The ideal candidate is a self-starter who excels at content strategy, digital marketing, and audience engagement in a manufacturing setting.

Key Responsibilities:

Marketing Strategy & Lead Generation:

Develop and execute creative lead-generation strategies to attract and convert new customers. Utilize a mix of digital and traditional marketing tactics to target key audiences. Identify and implement new marketing channels and tactics to expand reach.

Content Development & Education:

Work closely with the sales team to receive and translate product insights, customer pain points, and industry trends into compelling marketing content. Create product training materials, videos, and other resources to educate both customers and internal teams.

Social Media & SEO Optimization:

Manage and grow social media presence, ensuring consistent branding and messaging across platforms. Optimize website content for SEO to increase organic traffic and search visibility. Track and analyze digital engagement, adjusting strategies for continuous improvement.

Collaboration & Execution:

Act as a bridge between sales and marketing, ensuring messaging aligns with customer needs and business goals. Track and report on marketing performance, adjusting strategies as needed for optimal results.

Qualifications & Skills:

Post Secondary Education in Marketing, Business, Communications, or a related field is required. 5+ years of marketing experience, preferably in a manufacturing or industrial setting. Strong understanding of SEO, digital marketing, and lead generation strategies. Experience managing social media platforms and content creation. Excellent writing and storytelling skills with the ability to simplify complex information. Strong analytical skills to measure campaign performance and adjust accordingly. Ability to work independently and collaboratively in a fast-paced environment.
Job Type: Full-time

Pay: $70,000.00-$80,000.00 per year

Benefits:

Casual dress Dental care Extended health care On-site parking Paid time off
Flexible language requirement:

French not required
Schedule:

Monday to Friday
Work Location: In person