Marketing Lead
Montreal, QC, Canada
Job Description
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As the Lead Marketing Specialist, you will be responsible for the marketing roadmap\'s strategy and our presence on social media outlets. What you\'ll be doing:
- Content Marketing - B2B Content Strategy - B2B Content Generation
- Sprint planning and Grooming, task assignment and distribution among team members based on their areas of expertise
- Team capacity assessment
- Quarterly marketing strategy (PPC campaigns and social posts)
- Ensure delivery of the recurring tasks such as (Newsletters, email marketing, Blog posts and social posts.
- Identify KPIs and set S.M.A.R.T goals and objectives
- Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
- Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
- Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
- Measure and assess customer and employee satisfaction.
- Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
- Measure the effectiveness of marketing, advertising, and communications programs and strategies.
- Seek and provide information to help companies determine their position in the marketplace.
- Forecast and track marketing and sales trends, analyzing collected data.
- Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
- Monitor industry statistics and follow trends in trade literature.
- Develop and implement procedures for identifying advertising needs.
- Experience with User Experience, and landing page optimization
- Minimum of 2 years\' experience leading a marketing team
- Minimum of 3 years\' experience working in digital marketing
- Understanding basic website design and work closely with Designers
- Strong analytical thinking and a questioning attitude
- Self-motived and result-oriented
- Relevant experience in online marketing, e-commerce, sales, or advertising
- Good knowledge of Microsoft Excel
- Jira knowledge is an asset
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Job Detail
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Job IdJD2146245
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationMontreal, QC, Canada
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EducationNot mentioned