Job Description

Marketing Generalist

About the Company:

Mercury Marine is a world leading manufacturer of marine propulsion systems. A $2.6 billion division of Brunswick Corporation (NYSE: BC), Mercury designs, manufactures and distributes engines, services and parts for recreational, commercial and government marine applications, empowering boaters with products that are easy to use, extremely reliable and backed by the most dedicated customer support in the world with 10,000 service points globally. Mercury's industry-leading brand portfolio includes Mercury outboard engines; Mercury MerCruiser sterndrive and inboard packages; Mercury global parts and accessories including propellers, and SmartCraft electronics; Power Products Integrated Solutions; MotorGuide trolling motors; Attwood, Garelick and Whale marine parts; Land 'N' Sea, BLA, Payne's Marine, Kellogg Marine & Lankhorst Taselaar marine parts distribution; and Mercury and Quicksilver parts and oils. More information is available at mercurymarine.com.

Position Summary:

Are you ready for what's next?

Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes "Next Never Rests(TM)," and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation.

The position is for a Full Time Permanent Position -- Monday to Friday, Hours: 8:30 - 5:00. We offer a hybrid schedule of 3 days a week on-site and 2 days a week remote. This position also entails working some weekend shows and tournaments and may entail travel within Canada and the United States.

Location: Milton, ON

Benefits after three months include:

Employer-paid benefits; Health, Dental and Paramedical Services for you and your family, including abroad coverage Employee discounts Personal emergency days and sick days Service Recognition program, company events RRSP contribution plan with employer match Safety Footwear allowance annually, Fitness program reimbursement
Primary Duties and Responsibilities

Collaborate actively with Mercury's Global Marketing team Oversee the execution of marketing campaigns in Canada, ensuring they are implemented effectively, correctly, on time, and within budget Drive the Marketing calendar in Canada and communicate key initiatives and key details to internal departments, stakeholders, and dealers. Manage dealer support and Retail Marketing programs such as in-store displays and POP, Google Ads, automated marketing for dealers, apparel and merchandise, co-op, and local marketing guides Manage marketing contracts and relationships with business partners, including TV shows, Pro Anglers, and influencers. In collaboration with the Global e-commerce team, lead and coordinate Canada e-commerce initiatives, including B2B and national retailers such as Amazon. Assist and coordinate special events, boat shows, tournaments, displays, and booth requirements. Attend boat shows and special events to promote Mercury products and Brunswick brands. Managing translations for Quebec through Mercury's translation software partner Continual evaluation and improvement of marketing processes in Canada Define and manage the marketing budget and expenses for Canada Manage purchase order requisitions and payments for marketing or advertising vendors. Maintain monthly tracking and planned spending versus a defined annual marketing budget.
Experience, Knowledge, Skills and Abilities

Well-rounded understanding of overall marketing strategies and tactics with an ability to switch between various marketing initiatives as needed. Skills - creative; analytical, organized, collaborative, detail-oriented, strong communication, presentation, and public relations skills. Strong copywriting, editing, and proofreading skills. Ability to manage and execute trade-show planning, scheduling, and set-up. Communicate effectively with internal stakeholders, product management, technical support, customer service, and marketing. Prompt response time to all internal and external customer inquiries and directives Knowledge of marketing tools and analytics platforms Strong knowledge of Microsoft (Word, Excel, PowerPoint) programs Knowledge of the marine industry is an asset. Ability to travel in Canada and the US
Mercury Marine is an equal opportunity employer and welcomes applications from people with disabilities. In accordance with the Accessibility for Ontarians with Disabilities Act (2005), upon request, accommodation will be provided throughout the selection process.

Job Types: Full-time, Permanent

Pay: $75,000.00-$78,000.00 per year

Benefits:

Dental care Employee assistance program Extended health care Life insurance RRSP match Vision care
Work Location: Hybrid remote in Milton, ON