Job Description

Xello is looking for a Marketing Engagement Specialist

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Who are you?

Are you someone who wants to work in a mission-driven environment? Do you thrive on developing creative campaigns that attract, surprise, delight, and retain clients? Our Marketing team is looking for a Marketing Specialist who is equal parts creative and analytical to bring our marketing strategy to life. With more than 5 million K-12 students currently using Xello to chart a path to their successful future, we?re seeking a results-driven individual who can turn marketing strategies into innovative campaign ideas and effective tactics like emails, digital ads, webinars, and conferences. Sound exciting to you? Read on!
What you?ll do?

• 75%: Campaign Management
  • Support the Marketing team?s strategic plan by executing campaigns, managing workback schedules so that deadlines are met, briefing creative production, advising on revisions, and obtaining approvals
  • Create, proofread, and deploy email marketing campaigns, leveraging our marketing automation tool, and ensure email best practices are adhered to
  • Produce monthly client and prospect newsletters
  • Act on quarterly awareness, adoption, and/or upsell/cross-sell opportunities
• 15% (~1 hour a day): Reporting and Analysis
  • Assist with reporting and analysis of campaign performance and develop post-campaign retrospective presentations for the Marketing department
  • Onboarding drip optimization
  • Complete a newsletter half-year review
  • Quarterly campaign retro
  • Collate monthly webinar engagement report
• 5%: (~2 hours a week): Enablement and Administration
  • Review internal resources to ensure marketing information is up to date and accurate on all corporate communications operational platforms (e.g. Highspot, Outreach)
  • Work with Marketing Ops to ensure we?re implementing email marketing best practices in our processes and workflows
• 5%: Other duties, like
  • National conference sponsorship support
  • Territory-specific custom communications and events
  • Training promotions

What we?re looking for?

• Post-secondary degree or diploma with a specialization in Communications, Business, or Marketing (Advertising/Public Relations)
• 2+ years of experience working in a marketing, communications, or business environment
• Strong written and verbal communication skills, including copywriting and writing for the web
• Organized and detail-oriented, with superior time-management skills and the ability to effectively manage multiple priorities and partners, like an email calendar?s deadlines
• Excellent listening, analytical, and problem solving skills and the ability to take information and data and translate them into insights and recommendations for improvement
• Strong computer skills, including experience with marketing automation tools (Salesforce, Pardot/Marketo/HubSpot, Customer.io, Outreach.io, or equivalent) and a working knowledge of Google Suite (docs, sheets, slides)
• Able to work both independently and as part of a team in a remote-first environment, particularly for project collaboration
• Creative and innovative thinker who is constantly looking for efficiencies and is comfortable sharing their ideas

Nice to have...

• Experience with Student Information Systems (SIS)
• Experience working in SaaS or education technology industry
• Event management and/or promotion experience
• Marketing analytics or operations experience, presentation decks/slide production
• Computer skills: HTML coding, video editing (e.g. Quicktime, Adobe Creative), website/landing page production (e.g. WordPress)

We?re Xello - Join us! We are Xello (CASCAID in the UK), formerly Career Cruising, the leading developer of future readiness programs in North America and the UK and soon the world! Our mission is to help anyone, anywhere in the world to create a successful future through self-knowledge, exploration, and planning. We believe that by bringing our best selves to our work and collaborating with one another, we can change the world. We are a very diverse group of individuals who work hard, laugh often and share in each other?s lives. We are an inclusive, equal opportunity employer. Embracing agile practices, an innovative mindset, and keeping our users at the heart of what we do, are just a few of the keys to our success. In addition to working with leading technologies, we are committed to continuous learning and growth through internal/external training and mentoring, which includes a PD budget for every employee. For our Canadian based staff, we also offer:

• Flexible work arrangements including hybrid and remote
• 4 weeks of vacation
• Employer-paid health and dental benefits
• 4-month top-up for parental leave
• Group RRSP with 3% matching

For our US based staff, we also offer:

• Remote work environment
• 4 weeks of vacation
• 80% employer-paid health benefits
• 4-month top-up for parental leave

For our UK based staff, we also offer:

• flexible work arrangements that include work from home
• 28 days annual leave (inc. 3 days at Christmas) + bank holidays. With additional annual leave days added to reward long service

Like what you hear? Apply Now! hMRjy7kxo8