Job Description

Job Location: North York

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Company description

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Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella, Tic Tac, Ferrero Rocher, Raffaello, Kinder Bueno and Kinder Surprise. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

About the Role:

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As Marketing Director, Tic Tac Canada (11 month contract) you will lead the strategic direction and execution of marketing initiatives to drive brand growth, protect market share leadership, and achieve P&L targets. Reporting to the Area Marketing Manager NAM and Managing Director Canada, you'll define brand positioning and lead cross-functional strategies across portfolio management, media, promotions, and innovation. This role oversees budget planning and execution for advertising, promotions, and research, ensuring financial discipline and ROI. You'll also manage a high-performing team, collaborate with global partners, and deliver impactful consumer experiences in the Canadian market.



This position is hybrid, and will be based out of Ferrero's Canadian Commercial offices in North York.

Main Responsibilities:

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Marketing Strategy & Planning


Lead strategic planning with market insights, sales forecasts, and budget alignment.

Manage A&P investments to maximize ROI.

Collaborate globally to drive innovation and long-term brand strategy.


Portfolio & Product Strategy


Define competitive brand positioning through market analysis.

Lead innovation and NPD execution from concept to launch.

Optimize pricing, product mix, and portfolio performance.


Media & Communications


Co-develop creative campaigns with agencies and global teams.

Own media strategy, planning, and performance tracking.

Ensure advertising compliance with legal standards.


Promotions & Trade Marketing


Adapt global promotions to local market needs.

Lead promotional material development and packaging updates.

Monitor campaign effectiveness and ensure legal documentation.


Business Performance & Analytics


Analyze sales, consumer KPIs, and market share to guide strategy.

Support short- and long-term sales forecasting (S&OP).

Review P&L to identify risks and recommend actions.


Consumer & Market Research


Align with global teams on strategic research and insights.

Execute local studies on pricing, packaging, and assortment.


Leadership & Team Development


Lead the Tic Tac Canada team and support BU leadership.

Recruit, coach, and develop talent aligned with company values.

Drive performance management and career growth.

Who we are looking for:

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Bachelor's degree in Business; Master's preferred.

8+ years' leadership experience in consumer-packaged goods brand marketing, managing comparable brands.

Proven success in senior marketing roles, with strong expertise in brand equity building, communication, and managing creative/media agencies.

Excellent leadership, communication, and decision-making abilities.

Skilled in using syndicated databases (e.g., Nielsen) for market insights.

Strong project management skills, capable of handling multiple priorities and delivering results on schedule.

Proficient in budget, P&L, and sales forecasting management.

Deep understanding of food, drug, mass, club, and e-commerce trade channels.

Experience in global/upstream marketing and working within global business units is essential

Previous experience in developing product innovation

High degree of independence and accountability in managing brand strategies and operations.

Proficient in Microsoft Excel, PowerPoint, Word, and Outlook

How to be successful in the role and at Ferrero:

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Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you'll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.

Diversity Statement

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Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

Accommodation

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Ferrero Canada will accommodate the needs of applicants with disabilities throughout all stages of the selection process. If you need accommodation during the recruitment process, please advise the HR Representative. Information relating to the need for accommodation and accommodation measures will be addressed confidentially.

Requisition ID

72076

Job function

Marketing

Country

Canada

City

North York

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PRESCILA

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MARKETING

Introducing Prescila, our passionate Brand Manager from Lebanon. As a child, Prescila was extrovert and loved fine arts. Today, she conducts her own orchestra by coordinating stakeholders to drive the right rhythm and tempo of the Marketing projects she manages.


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