Job Description

POSITION:

Job Title: Marketing Director

Function: Full-time permanent position

Reports to: Vice President of the Brand

POSITION SUMMARY:

The selected individual will work under the supervision of the Vice President of the Brand and will be responsible for planning, organizing, directing, controlling, and evaluating advertising and marketing activities for one of our banner. This person has the responsibility to promote the banner and its activities to various target audiences, maintaining the brand image of the chain and contributing to its visibility. Additionally, they handle tasks related to the financial, human, and administrative management of their department. Under their leadership, a multidisciplinary team of four people works on various marketing mandates for the organization.

This person is also a member of the brand management team, playing a key role in the organization's strategic decisions.

BENEFITS:

3 weeks of vacation; 5 days of flexible leave; $2000 reimbursement for professional order costs and continuing education requirements; Flexible working hours; Half-day available every Friday year-round; Company health and dental plans, with an additional $300 personal wellness expense account; Employee assistance program with access to a wide range of services from mental health to legal and financial counseling; Employee profit-sharing plan with employer contribution; Monthly company-wide recognition awards with quarterly and annual winners; Company social events, including but not limited to webinars, quarterly town halls, and fun activities for all; Casual dress code; Free parking at the office.

RESPONSIBILITIES AND SPECIFIC TASKS:

Participate in the development of marketing objectives and strategies, considering the overall goals of the banner and the achievement of its annual objectives. Ensure the adherence to the vision, values, mission, and positioning of the brand in all communication and marketing mandates. Implement the marketing plan and closely monitor the team's mandates within deadlines. Supervise the marketing team. Collaborate with our partner agencies to develop strong campaigns in traditional media (radio, television) as well as digital channels (Facebook, Instagram, Google, etc.). Plan the budget and ensure compliance. Maintain healthy and strategic relationships with franchisees. Stay informed about trends, best practices in communication and marketing, and make necessary recommendations. Analyze results and establish strategies based on performance indicators (BI). Contribute to the continuous improvement of tools, practices, and processes. Participate in the development of new products and various launch strategies. Enhance the leadership team with expertise and ideas. Manage human, financial, and material resources in their department.

PROFILE:

You stand out for your marketing instincts and mobilizing leadership. Your creativity and diligence enable you to achieve the targeted objectives. Are you looking for a stimulating, competitive, and vibrant work environment? Is fun an important value for you? Join the our team!

EXPERIENCE AND EDUCATION:

University education in a relevant discipline. A minimum of five (5) years of experience in management or marketing. Knowledge or experience in the restaurant industry is an asset.

SKILLS AND ABILITIES:

Experience in team management; Experience managing an ad fund budget; Impeccable ethics, discretion, and a commitment to confidentiality; Possess excellent communication skills; Great creativity and openness; Strong organizational sense and the ability to handle multiple tasks simultaneously, determine priorities, and meet deadlines; Adaptability to dynamic and growing environments; Possess a keen analytical sense; Desire to work collaboratively; Ability to work and communicate in both French and English.
Please note that any offer of employment will be conditional upon a background check, including a criminal record check.

Job Types: Full-time, Permanent

Work Location: Hybrid remote in Richmond Hill, ON L4B 2N3