Job Description

Toromont Power is looking for a Marketing Director to join our team! Reporting to the Senior Marketing Manager, the Power System Marketing Leader role will be a key contributor to the Power system division. Elevating our brand perception in all communications, enhancing the customer digital journey with the premium experience expected from our customers, driving customer engagement with our product line, technology and aftermarket services and generating qualified leads through digital and AI will be key focus areas for this position. As a Marketing Director, YOU will experience:

• Working within one of the safest organizations in the industry where your safety and well-being are our most important priority
• Working for the best in class equipment dealer and with the premium Caterpillar brand
• Opportunities to continuously Learn, Grow and Develop with our Toromont team through our internal Training teams that are geared for your success
• Competitive total rewards including: wages, benefits, and premiums (as eligible)
• An opportunity for flexible work schedules and opportunities across multiple locations across Eastern Canada

• Work in collaboration with the branding and operational team to build the communication plans and marketing strategies for the main power system industries: Marine, Energy product Group and Industrial,
• Support the execution of go-to-market strategies,
• Conduct market research such as competitive analysis, coverage studies, segmentation, VOCs to identify growth opportunities and to provide strategic recommendations,
• Review and analyze marketing campaign performance to optimize and increase conversion,
• Manage in collaboration with the branding and digital teams all media channels including, website, both offline and online: traditional, pay-per-click, social network, webinars, industry event and business networks,
• Contribute to business goals by implementing efficient lead generation processes and initiatives,
• Responsible of leveraging and sharing the Caterpillar marketing content and initiatives relevant for the Power System division

• Bachelor\xe2\x80\x99s degree in Business, Marketing, five years of experience in a marketing position;
• Proven experience in managing multi-channels communication campaigns;
• Results oriented; Uses creative problem solving combined with analytical rigor to achieve difference-making results;
• Superior written and oral communication skills, data visualization and presentation skills;
• Highly organized, keen attention to detail and quality;
• Comfortable with tight deadlines and a positive attitude in unexpected situations;
• Exemplary professional ethics and great respect for confidentiality;
• Excellent team management skills and ability to work independently as well as collaborate in a team;
• Strong background in Microsoft Word, Excel, and PowerPoint.