Job Description

About the Position:
Reporting to the Director, Digital Marketing, the Digital Marketing Manager will focus on managing the
company\'s digital advertising efforts across platforms such as Google Ads, Meta (Facebook/Instagram),
and others. You will be responsible for executing, optimizing, and tracking the performance of these
campaigns, with the goal of driving high-quality lead generation and conversion. This role is essential for
driving data-driven decisions that maximize advertising spend efficiency and enhance lead quality.Advantages
Accountability:

• This role significantly impacts lead generation and marketing ROI. Poor execution or

optimization could result in budget inefficiencies and reduced lead quality.
Leadership/Supervision/Coordination of Others:

• The Digital Marketing Manager will collaborate with internal teams such as compliance, content,

design, and external vendors. The role does not have direct supervisory responsibilities but will
coordinate campaign effort across multiple platforms.Responsibilities
Key Functions and Responsibilities:

• Manage and optimize paid advertising campaigns across Google Ads, Meta

(Facebook/Instagram), and other platforms to generate high-quality leads.

• Oversee significant monthly advertising budgets, ensuring efficient resource allocation and

maximization of return on investment (ROI).

• Continuously optimize campaigns to increase the quality of leads, aligning with team

expectations and business goals.

• Regularly track, analyze, and report on campaign performance, providing insights to refine

strategy and execution.

• Conduct ongoing A/B testing on ad creatives, landing pages, and audience segments to identify

and apply the most effective strategies.

• Utilize and manage Google Analytics, Google Tag Manager, and other tracking tools to ensure

accurate campaign performance measurement.

• Stay updated on the latest platform changes, algorithm updates, and digital advertising trends

to keep campaigns optimized.2

• Work closely with the content and design teams to ensure the creation of compelling ad copy

and visuals that align with target audience needs.

• Ensure all campaigns comply with relevant regulations.

Qualifications
Required Skills and Abilities:

• Proven hands-on experience managing and optimizing paid advertising campaigns across

platforms such as Google Ads and Meta (Facebook/Instagram).

• Strong analytical skills with the ability to interpret data and adjust campaigns accordingly.
• Experience managing large monthly advertising budgets with a focus on maximizing ROI.
• Excellent collaboration and communication skills, particularly when working cross-functionally.
• Familiarity with A/B testing, ad copy development, and optimizing creative for better

performance.

• Proficiency in tracking and reporting tools, with knowledge of industry best practices and trends.

Education, Qualifications & Experience:

• Post-secondary education in Marketing, Business, Communications, or a related field.
• Minimum of 3 years of experience in digital advertising and campaign management. Previous
• experience in the finance or real estate sector is a plus.
• Experience in AI-driven ad optimization tools is a plus.

Judgement/Problem Solving/Decision Making:

• The role requires independent decision-making in applying marketing best practices,

interpreting data, and solving problems related to campaign performance.Summary
Communication:

• Communication will involve collaborating with cross-functional teams, with most interactions in

written (emails, reports) and verbal (meetings) formats.

• Presenting Insights: The role requires regular presentation of campaign performance and

optimization insights to senior management, offering recommendations for ongoing
improvements.Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada\'s workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.

Randstad