Job Description

Marketing & Communications Department at Baycrest has an opportunity for a

MARKETING DIRECTOR \xe2\x80\x93 FULL TIME

70 Hours Bi-weekly| Non-Union | Days Shift

The Baycrest Foundation Marketing and Communications department is responsible for developing and executing communications strategies for a wide range of internal and external audiences in support of Baycrest Foundation\xe2\x80\x99s strategic objectives. The team manages Baycrest Foundation\xe2\x80\x99s reputation, and works with senior leaders to manage and enhance the public perception of Baycrest Foundation and its support of Baycrest, a leader in geriatric care, research, innovation and education.

The Director of Marketing, Baycrest Foundation, reports directly to the Chief Marketing and Communications Officer, Baycrest Foundation. The role is responsible for implementing the marketing and communications strategy for the Foundation, developing all aspects of branding, marketing and business-related planning activities, ensuring the organization is well recognized, branded and situated to garner funds from various campaigns and donation pools. The role generates revenue by planning and executing traditional brand campaigns, digital campaigns (incl. social), e-marketing and website campaigns. It develops and executes the branding of the Foundation and manages the operations and finances of the Baycrest branding and awareness campaign. Overseeing a team, the role provides strategies to support to all Baycrest Foundation fundraising programs and events with relevant proposals, materials and marketing collateral, consistent with Baycrest messaging and brand while engaging the Foundation with all manner of existing and new digital environments.

Responsibilities include but are not limited to:

• Delivers innovative, leading edge and memorable marketing and brand campaigns designed to elevate Baycrest Foundation, and Baycrest as a whole, to renowned status as the leader in aging and brain health through research, care, education and innovation
• Manages and acts as a primary lead with external agencies in the delivery of Baycrest and Baycrest Foundation branding and visibility, overseeing budget for the creative strategy development, creative concept execution and production, marketing testing, media buy and media planning
• Lead the development, formulation and strategy for all digital programs and services, including market analysis and competitive benchmarking, corporate positioning and partner development, in relation to the Foundation
• Develops optimized trade marketing and thought leadership roadmap to build key industry awareness around data services and analytics and their tie into developing successful consolidated marketing campaigns
• Develops and executes community relations and plans to raise the profile of Baycrest Foundation within the existing community and to those external from the core constituency.
• Leads the communications, digital, social media, graphic design and direct marketing staff to mobilize and enable the development of integrated, external communications campaigns and activities designed to engage audience segments and produce measurable actions and outcomes that grow our support and revenue streams, including Events and Major Gifts
• Oversees social media strategies portals for the Foundation\'s social media channels including but not limited to Facebook, Twitter, YouTube, Google+, Pinterest, Instagram LinkedIn, and other social media sites including wikis, Tumblr, and blogs
• Advises and acts as a resource to the President of the Baycrest Foundation on appropriate messages and communication strategies and tactics

Qualifications include but are not limited to:

• University degree minimum requirement, preferably in communications, commerce or marketing
• Master\xe2\x80\x99s Degree or MBA, preferably in marketing, communications or non-profit management is an asset
• Certification in Fundraising (CFRE) is an asset
• Eight (8) to ten (10) years of related experience in communications/marketing in a non-profit environment
• Minimum of three (3) years of leadership experience at the management level
• Practical experience providing for industry knowledge of communication best practices, direct marketing, social media, and emerging digital trends in non-profit or healthcare communications
• Experience in business operations and staff management in a complex and diverse organization
• Development skills with an emphasis on technology implementations or database solutions (development, pricing and channel strategy)
• Proven ability to execute multiple programs / campaigns at one time
• Strong analytic skills including extensive knowledge of Excel i.e. budgets, analyzing data of digital advertising, etc.

Date Posted: September 1, 2023

Internal Job posting Closing Date: September 8, 2023

Total Compensation

• Competitive salary and vacation
• Enrolment in Extended Health and Dental Benefit Plan
• Enrolment in the Healthcare of Ontario Pension Plan (\xe2\x80\x9cHOOPP\xe2\x80\x9d)

• Access to 24/7 Employee Assistance Program

INTERNAL APPLICANTS: Please submit your application online through the Baycrest intranet. Failure to include your resume may affect your candidacy for this position. All communication related to this job posting will be sent to the email address used to submit your application.

EXTERNAL APPLICANTS: Please submit your application online by clicking the Apply button below.

JOIN OUR TEAM: Please submit your application online by clicking the Apply button below. Let us know in your application which shift(s) you\xe2\x80\x99re interested in!

Please note that Baycrest has implemented mandatory vaccination for all employees. It is a condition of employment that new employees provide proof that they are fully vaccinated against COVID-19 prior to the start date of employment. This means that all new employees must have received all required doses of a COVID-19 vaccine approved by Health Canada at least 14 days prior to their start date. In addition, it is a condition of employment that all new hires obtain and submit proof of all booster vaccines as approved and recommended by Health Canada.

Applicants who have appropriate written proof of a medical reason, or a reason pursuant to the Ontario Human Rights Code, for not being fully vaccinated against COVID-19 may provide such documentation to the Human Resources department. Such situations will be considered on a case-by-case basis.

Remarkable people of Baycrest Health Sciences
are changing the future of brain health and aging.

Thank you for your interest in joining Baycrest. Only those selected for an interview will be contacted.

Baycrest is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act (\xe2\x80\x98AODA\xe2\x80\x99). If you require accommodation for disability during any stage of the recruitment process, please notify Human Resources at recruitment@baycrest.org or 416-785-2500, ext. 2961.

All successful candidates will be required to complete a police reference check/vulnerable sector screen and submit proof of two doses of vaccination against COVID-19, unless exempt. Such exemptions will be considered on a case-by-case basis.

Required Skills

Required Experience

Baycrest