Job Description

About Black Bow Gift Co.

Black Bow Gift Co. is a proudly Canadian, women-owned gifting studio known for thoughtful, premium gifts and polished presentation. We design and deliver meaningful gifting experiences for individuals, corporations, and brands across Canada -- blending creativity, strategy, and care into every detail.

As we continue to grow, we're looking for a motivated, hands-on professional to join our team as

Marketing & Corporate Sales Lead

-- someone who can bridge creative marketing, sales strategy, and data-driven growth to help us reach the next level.

The Opportunity

Reporting directly to the Founder & CEO, you'll play a key role in driving brand awareness and corporate sales. You'll combine strategic marketing execution with sales enablement -- managing campaigns, optimizing funnels, supporting proposals, and helping create marketing materials that turn opportunities into measurable results.

This role is ideal for a performance-driven professional who loves both the creative and analytical sides of marketing, is confident engaging with corporate clients, and thrives in an entrepreneurial, fast-moving environment.

What You'll Do

Marketing & Funnel Management (30%)

Build and optimize

email campaigns, automations, and sales funnels

in Klaviyo. Manage and evaluate

ad campaigns

across Google and Meta to drive ROI. Use

SEMRush, GA4, and analytics tools

to monitor SEO, keyword rankings, and conversions. Maintain and execute the

marketing content calendar

, aligning initiatives with seasonal collections and launches. Support website updates and SEO optimization (Shopify experience an asset). Collaborate with the social media scheduling resource to ensure all campaigns align with brand tone and strategy.

Corporate Sales & Client Strategy (50%)

Support

B2B sales initiatives

to attract, nurture, and convert new corporate clients. Develop and maintain

sales funnels

for inbound and outbound leads. Prepare

proposals, catalogues, and pitch decks

that align with client needs and brand standards. Participate in select client meetings, offering strategic and creative input. Track and report on sales performance, lead activity, and campaign success metrics. Ensure follow-up and CRM organization are timely and thorough.

Creative & Collateral Development (20%)

Create branded marketing materials and presentations using

Canva

. Collaborate with the in-house photographer and staging team to ensure visual assets align with marketing goals. Contribute ideas for corporate gift concepts, promotions, and seasonal campaigns.

You Are

A

self-starter

with strong initiative and the drive to grow a small business. Highly organized, professional, and detail-oriented. Skilled at balancing creativity with data-driven decision-making. Confident using marketing platforms and analytics tools to measure and optimize performance. A polished communicator who represents a

luxury brand

with confidence and care. Comfortable managing multiple priorities and meeting deadlines in a fast-paced environment.

What You Bring

3-5 years of experience in

marketing, sales, or business development

. Proficiency with

Klaviyo

,

Google Ads

,

Meta Ads

,

SEMRush

,

Canva

, and

Google Analytics (GA4)

. Strong writing and communication skills for proposals, emails, and marketing content. Experience managing campaigns, tracking performance, and improving ROI. Familiarity with SEO, e-commerce, and Shopify (asset). A collaborative, entrepreneurial mindset with a passion for brand growth.

Growth Opportunity

This is a hybrid role that blends

marketing strategy and corporate sales

. As Black Bow Gift Co. continues to expand, there's an opportunity to

specialize and advance

into a senior position within either marketing or business development -- depending on your strengths and career interests.

Job Types: Full-time, Permanent

Pay: $42,000.00-$70,000.00 per year

Benefits:

Casual dress Company events On-site parking Store discount
Application question(s):

What draws you to Black Bow Gift Co. and the gifting industry, and how do you think your skills could help grow our brand? Tell us about one marketing campaign or funnel you helped create. What tools did you use, and what results did it achieve?
Work Location: In person