Job Description

Classic LifeCare is a family-run home care agency that has been providing the finest home health care experience and nursing support for almost 50 years in BC and Alberta. We are an Accredited agency that helps people live in the moments that matter and build better lives by providing great health care and respecting people, choices, and needs.

We are looking to hire a Marketing Coordinator with outstanding organizational and research skills. Must be creative with fantastic communication skills and excellent time management.

Are you detail-oriented with a solid understanding of marketing techniques, especially e-marketing and social media, with a keen interest in providing a consistent brand voice across all marketing activities to specific audiences? Top candidates will exhibit critical thinking skills, strong problem-solving skills, and meticulous attention to detail.

Marketing Coordinator duties and responsibilities:

The Marketing Coordinator will be responsible for developing a strategy that will work best for the company. They should be able to:

• Create and execute effective marketing campaigns and strategic options for advertising
• Develop and maintain good relationships with relevant media contacts
• Prepare reports, presentations, briefs, and press materials
• Track and analyze data
• Present ideas to help promote the brand in new ways
• Work well in collaboration with the employees in our locations to meet the needs of their markets
• Assist with developing and managing content and social media marketing, including blogs and public relations efforts
• Develop strategic marketing initiatives and activities.
• Create branded advertising campaigns and support the marketing and design teams by coordinating and collating content.
• Setup tracking systems for marketing campaigns and online activities.
• Conduct market research to identify marketing opportunities and negotiate media coverage.
• Create, maintain, and strengthen the organization's overall brand through all media avenues.
• Organize and streamline service offerings into user-friendly concepts.

Marketing Coordinator skills and qualifications:

The Marketing Coordinator should have a degree or diploma in marketing, journalism, communications, business, public relations or in a field relative to the company. They should also have experience in the field:

• Bachelor's degree in business administration, marketing, communications, or a related field
• 1-3 years of experience in marketing
• Must have strong organizational and project management skills, as well as attention to detail
• Excellent written and verbal communication skills, as well as outstanding copywriting and proofreading skills
• Firm grasp on various marketing platforms, channels, and best practices, including social, digital, and email marketing
• Must be a self-starter and able to independently, as well as within the team, to move projects forward, prioritize tasks, and meet deadlines
• Must have strong analytical skills to analyze metrics and create reports
• Must have a high level of creativity
• A motivated and outgoing personality
• Two years of experience in content management, creative writing, advertising concepts and media negotiations.
• Critical thinker with strong problem-solving and research proficiencies.
• Ability to comprehend and interpret competitor strategies and consumer behavior.
• Ability to work under pressure and meet strict deadlines.

If you are interested in this position and this sounds like you, please submit your application and let us know you wage expectation.

We hire people who are passionate about helping others, who want to make a difference with their time, and who can bring their authentic selves to work. All are welcome at Classic LifeCare.