Job Description

Thinkware Dash Cam ? Marketing Coordinator / Specialist (Full-Time) Thinkware, a premium dash cam manufacturer, is seeking a full-time Marketing Coordinator / Specialist. This is a great opportunity for a graduate / junior marketing professional who has acquired the core foundations of marketing, and wishes to make a direct impact in the consumer retail world using their skills and competencies. The ideal candidate is goal-oriented, a self-starter, and does not shy away from taking on new challenges. She/he must possess advanced verbal and written communication skills, demonstrated creative instinct, and adequate volunteer / job experience in the marketing industry. Experience or knowledge in consumer electronics (mobile electronics, photography equipment, or automotive) is strongly desired. Roles and responsibilities

• Copywriting and copy-editing content for campaigns, social media channels, newsletters, website, and event collateral
• Content development and curation
• Publishing content per calendars/schedules using third-party tools (and manually on some platforms)
• Perform periodic market research on competitors and industry, communicating findings with internal teams via reports
• Planning and implementing marketing initiatives that support sales activities
• Manage, execute, and maintain a multi-tiered, data-driven influencer marketing program, both paid and earned in the US and Canada
• Designing, developing, and optimizing advertising campaigns
• Coordinating Graphic and Video Production for product highlights
• Research, plan, schedule, support, and track industry conferences and events, as well as, provide event staff with information packages to include setup, tear-down, packing and shipping instructions. Attend external events as needed
• Establishing a group of trusted reviewers and influencers for brand marketing
• Drafting internal communication documents and manuals as needed
• Assisting with any retail-related marketing activities, including the design of in-store displays
• Continually brainstorming ideas on the overall marketing strategy, as well as ways to improve reach to consumers
• Communicating with consumers in a professional but friendly voice that is appropriate to the company identity
• Other tasks and responsibilities as assigned

Qualifications

• University graduate with a degree in a relevant discipline
• Two-year work / volunteer experience in the marketing industry / social media marketing required
• Experience in content creation, optimization and adaptation in nimble industry and always-on content environment
• Demonstrated excellence in verbal and written English communication skills.
• Understanding of consumer electronic devices and / or automotive technologies desired
• Demonstrated creative writing / graphics design experience an asset
• Demonstrated experience in Photo / Video editing an asset
• Working experience with Social Media channels (Facebook, Twitter, YouTube) as well as Advertising Platforms
• Strong knowledge of MS Office Suite (Word, Excel, Powerpoint, Outlook) a must
• Working knowledge of Google AdWords and SEO strategies
• Strong interpersonal skills with an attention to detail and organization
• Valid Class 5 driver?s license required
• Must be able to travel within North America for up to 4 weeks / year

Hours and Compensation

• Full time: 9:00AM ? 5:00PM Monday to Friday
• Start date: As soon as possible
• $55,000 - 62,000 a year (with benefits) depending on candidate experience with 3-month probationary period

How to Apply: Please attach your resume and cover letter in your application -- additional creative portfolios and / or writing samples are encouraged. We thank all interested applicants ? however, only qualified candidates will be contacted. Job Type: Full-time Salary: $55,000.00-$62,000.00 per year Benefits:

• Casual dress
• Dental care
• Extended health care
• On-site parking
• Paid time off
• Store discount
• Vision care

Schedule:

• 8 hour shift

COVID-19 considerations:
We follow Covid-19 safety guidelines as recommended by WorkSafe BC. Application question(s):

• Do you own a vehicle?

Education:

• Bachelor's Degree (preferred)

Experience:

• Marketing: 2 years (required)

Language:

• French; Spanish; Korean; Chinese (preferred)

Licence/Certification:

• Driving Licence (required)

Willingness to travel:

• 25% (required)

Work Location: In person Expected start date: 2023-06-05