Job Description

Marketing Coordinator -- Cookery (Retail + E-Commerce)About Cookery

Cookery is a Canadian kitchenware retailer with boutiques in Toronto & Montreal and a thriving online store. We curate premium cookware, tools, and linens, and host chef-led cooking classes. We're hiring a Marketing Coordinator to execute polished, data-driven campaigns across email, social, web, and in-store--using our core stack:

Shopify, Klaviyo, Canva, Google Analytics (GA4), Stocky, and Better Reports

.

What You'll DoCampaigns & Content (Klaviyo + Canva + Shopify)

Build and send 2-3

Klaviyo

campaigns/week (sales, new arrivals, classes) with segmentation, A/B tests, and clean UTM tracking. Maintain

flows

(welcome, post-purchase, browse/abandon, win-back, back-in-stock) and report on lift. Write on-brand copy (EN; FR-CA an asset) and produce fast-turn assets in

Canva

using brand templates (email hero 1200x600, PDP graphics, stories/reels covers, window/A-frame prints). Launch coordinated

Shopify

content: home page banners, featured collections, promo bars, and landing pages for sales and cooking classes.
Site & Merchandising (Shopify)

Refresh collections, tags, and metafields; ensure pricing, variants, and shipping messaging are accurate before campaigns go live. Build sale collections and apply bulk price rules/discount codes; schedule launches and takedowns. QA PDPs (images, alt text, size/colour availability) and fix broken links/redirects.
Inventory & Readiness (Stocky)

Partner with store/ops to confirm campaign quantities in

Stocky

; flag low/at-risk SKUs and recommend substitutes. Prepare simple PO/transfer suggestions ahead of promos and class pushes; monitor sell-through during campaigns and adjust featured products accordingly.
Measurement & Reporting (GA4 + Better Reports)

Own weekly KPI snapshot using

GA4

(sessions, source/medium, conversion, revenue, AOV) and

Better Reports

(SKU-level sales, margin, store vs. online, classes sell-through). Attribute email revenue accurately with UTMs; share clear insights and next-step tests (subject lines, send times, creative, offer framing). Maintain a living dashboard (campaign revenue, CTR, opt-in growth, list health, top SKUs, OOS hits) and a monthly summary for leadership.
In-Store & Classes

Produce simple window/A-frame/chalkboard copy for promos and last-seat

classes

; align store teams on talking points. Create/refresh class pages in

Shopify

(menus, dates, what to expect); manage waitlists and last-minute fills via Klaviyo segments.
What You'll Bring

2-4 years in retail/e-commerce marketing or lifecycle/email operations. Hands-on experience with

Shopify

and

Klaviyo

(must-have),

Canva

,

GA4

; familiarity with

Stocky

and

Better Reports

(or similar inventory/reporting tools). Strong copywriting and editing; comfortable switching between promotional and editorial tones. Solid spreadsheet skills; disciplined with UTMs and campaign naming. Organized, deadline-reliable, and calm under seasonal pivots.

Nice to have:

French (Canadian) copywriting; light HTML/CSS; basic product photography.
How We'll Measure Success

List growth & health:

steady opt-in growth, engaged segments, low spam/complaints.

Revenue impact:

campaign/flow revenue, conversion rate, AOV, and SKU sell-through during promos.

Readiness:

on-time launches with stocked hero SKUs; minimal OOS clicks.

Quality & speed:

error-free sends, crisp assets, fast iteration on insights.
Your First 90 Days (Tool-Specific)

30 days:

Ship your first Klaviyo campaigns; set/clean UTMs; publish a Shopify promo landing page; deliver a weekly GA4/Better Reports snapshot.

60 days:

Refresh two lifecycle flows; build a reusable Canva template set; pilot a back-in-stock or last-seat class automation; create a Stocky pre-promo checklist.

90 days:

Lead a full promo (e.g., Fall Cookware Sale) end-to-end--Shopify assets, Klaviyo sends/flows, inventory checks in Stocky, and a post-mortem with GA4/Better Reports insights.
Working Details

Location:

Toronto hybrid; occasional in-store content capture.

Schedule:

Weekdays with occasional evening/weekend support for classes, events, or launches.

Perks:

Employee discount, class access, and growth in a creative, food-loving team.
How to Apply

Submit your resume, 2-3 campaign samples (email/social/landing pages), and a brief note on a Klaviyo flow or Shopify campaign you're proud of. Links to portfolios welcome.

Job Type: Full-time

Pay: $24.00-$28.00 per hour

Expected hours: 30 - 40 per week

Benefits:

Store discount Work from home
Application question(s):

We talk about cooking and cookware all day. You must enjoy cooking. Tell me about your cooking background and practices/joys. :)
Work Location: In person