JOB TITLE: Marketing Manager You are on top of the latest trends in digital, creative, social media marketing, Ad words, video & database management. You have demonstrated a track record of success in helping build brands and leveraging a variety of communications channels to drive sales growth. The successful candidate is a strategic thinker with strong creative, writing & analytic skills that will drive results. GENERAL ACCOUNTABILITY You will be responsible for the delivery creative for all of our marketing & advertising needs. You will create innovative online marketing campaigns and initiatives including website updates/overhauls, blogs, video, lead gen through our CRM system, social media, SEO, and SEM. You take ownership of your responsibilities! You look at a completed task and ask yourself: \xe2\x80\x9cWhat more can I do?\xe2\x80\x9d You motivate yourself to achieve better than you first thought you could! You genuinely feel proud of what you\xe2\x80\x99ve accomplished! And most importantly, you are able to \xe2\x80\x9cBe the client\xe2\x80\x9d! SPECIFIC ACCOUNTABILITIES Creative Create all our monthly print and digital ads, produce and schedule monthly organic & paid social media posts You will look at ways to improve brand alignment, messaging & creative output Develop and update the creative for our newsletters & photobooks Utilize our camera equipment to film and edit video for cross-posting, photograph projects for clients Strategy Track, report, & respond the data that is collected from Google Analytics, AdWords, AdsManager, etc Create an Annual Strategy that focuses on Brand, Market Share, & Growth with measurable goals which you will report on monthly Work alongside sales team to develop and implement strategies that drive traffic & lead generation Social Media Grow our online audience, user engagement and loyalty on all social media platforms (TickTok, YouTube, Facebook, Twitter, LinkedIn, Instagram, Pinterest, and more) Stay up to date on emerging social technologies and features, and use them to engage and grow our audience for our B2B & B2C audiences. Content Create engaging video weekly for our social platforms that tells a story and aligns with our brand Develop and update AdWord campaigns to expand our market share & reach Write, proofread and edit all the copy required for all marketing collateral including emails, newsletters, blog posts, lead nurturing programs, ebooks, press releases etc. Articulately and accurately represent the brand and company in all communication. Support & drive marketing and sales goals for our B2B & B2C audiences with timely distribution of segmented, customized e-blasts Communicate with partners & clients to receive updates and photos of the progress on projects up to the finished product, organize professional photography shoots for completed homes Website Devise strategies (video being one) to drive online traffic to the company website Track conversion rates and make improvements to the website Develop and manage digital marketing campaigns to optimize conversion rates Analyzing web traffic to company websites and providing monthly reports Monitor and analyze competitors\xe2\x80\x99 traffic generation activities such as media, PR, SEO, SEM Monitor blog content and recommend changes to ensure all articles are high performing Update website content to increase user experience and provide an educational experience Other Support administrative functions around tradeshows & events (booking client/partner apt\xe2\x80\x99s, insurance docs, shipping, booth requirements) Support CRM system: data cleanliness, optimization of system & utilization of software KNOWLEDGE, SKILLS AND ABILITIES Bachelor degree in Marketing, or equivalent post-secondary training and experience Experience in Search Engine Marketing & Search Engine Optimization Experience in Adobe Creative Suite including Premier Pro, InDesign, Illustrator, experience using premiere pro is necessary \xe2\x80\x93 ability to create Ads from scratch & create videos with clear messaging & brand alignment Experience creating written content for website, blogs, email marketing, and other digital content Strong video shooting & editing abilities to create brand aligned messaging & videos Strong understanding of current online marketing concepts, strategy and best practice Proficient in online marketing and a good understanding of major marketing channels Experience with web analytics Experience with excel for tracking of all ad spend & leads, quotes & conversions Familiar with Web editing tools, Mail Chimp and CRM systems Proven ability to write compelling copy to captivate and intrigue your audience Possess high energy, maintain a persistent mind-set, enthusiasm, and be extremely goal oriented Possess a professional business manner, an ability to identify, connect and build relationships Good negotiation, influencing & communications skills; well spoken & personable Strong analytical & reasoning abilities with keen attention to detail & highly numerate Strong organizational and time-management skills; ability to prioritize work independently, with minimal supervision A positive attitude, initiative and enterprise Please email your resume and place the position you are applying for in the subject line. Good luck! We will be in touch with qualified individuals only. Job Type: Full-time Salary: $26.42-$29.00 per hour Benefits:

• Dental care
• Extended health care
• On-site parking
• Paid time off
• Profit sharing

Schedule:

• Monday to Friday

Supplemental pay types:

• Bonus pay
• Overtime pay

Application question(s):

• Are you a Canadian Citizen - if not, you must have a working Canadian Visa

Work Location: One location