Reports to Director of Marketing You live and breathe social media, events and the outdoors \xe2\x80\x93 and you\xe2\x80\x99re looking for your next challenge. Creativity and a desire to connect and collaborate with those around you and document and share your passion for the outdoors is what drives you. As the Marketing Coordinator at Breathe Outdoors you\xe2\x80\x99ll be a key member of a dynamic team of professionals leading an Alberta brand into the future of retail marketing. You\xe2\x80\x99ll develop new skills, work with amazing people, and market innovative products in the inspirational outdoor recreation industry. Apply today with your resume and a cover letter explaining why you\xe2\x80\x99re excited to be considered for this position. Summary The Marketing Coordinator utilizes a broad range of skills and experience to support key marketing objectives and goals. As an integral member of the marketing team, you will be asked to create and manage engaging social content, provide support to an ongoing retail email marketing program, and assist with supplier-based promotions, special events, and coordinate multi-media campaigns. Every week will look a little different and your marketing responsibilities will adapt to the evolving business needs. However, your main focus area for Breathe Outdoors will be story telling through content creation and managing the social channels. REQUIREMENTS \xc2\xb7 Degree/Diploma in Marketing, Design or similar discipline. Equivalent related experience will be considered. \xc2\xb7 A love for the outdoors, and outdoor experiences/activities. \xc2\xb7 Proven social media content creation and engagement experience \xc2\xb7 Previous experience managing social media accounts for business, including TikTok, Instagram, Facebook and LinkedIn. \xc2\xb7 Expertise in communication, writing, content development and editing \xc2\xb7 Intermediate graphic design skills \xc2\xb7 Familiarity using email marketing software (eg. Mailchimp) \xc2\xb7 Familiarity using Adobe Creative Suite, Canva or similar design software \xc2\xb7 Familiarity with social Ad Manager Platforms (eg. Facebook Ad Manager) \xc2\xb7 Ability to work independently and take ownership for delivery of plans and results \xc2\xb7 Knowledge of MS Office and content management systems \xc2\xb7 Familiarity with Google Analytics, Google My Business and other Google tools considered an asset \xc2\xb7 Previous retail marketing experience considered an asset \xc2\xb7 A passion for the outdoors and outdoor activities is an asset \xc2\xb7 Photography, professional video editing, or HTML skills considered an asset RESPONSIBILITIES \xc2\xb7 Manage a comprehensive social media strategy across relevant platforms

• Create dynamic image, video and web-based content for specific online demographics
• Collect data and study online trends
• Develop themes, create & schedule posts
• Create content promoting events, activities & the brand
• Encouraging two-way communication with consumers and fans, answer questions or direct questions to appropriate personnel
• Analyze social media analytics for insights and develop and execute strategies to Increase the audience and effectiveness of the social media marketing program
• Identify potential influencers or ambassadors to partner with to elevate the Breathe Outdoors brand with niche audiences

\xc2\xb7 Plan and support external and internal events including in-store customer appreciation events, outdoor experiences, customer education events, community engagement events and sponsorships \xc2\xb7 Assist the Marketing Specialist in the creation and execution of a regular retail email newsletter program

• Schedule themes & topics
• Liaise with buyers, contributors and creators, and outside suppliers
• Analyze newsletter analytics for insights and develop and execute strategies to Increase the audience and effectiveness of the email marketing program

\xc2\xb7 Collaborate with the marketing team on customer-facing and internal promotions \xc2\xb7 Collaborate with the marketing team on the production of multi-media campaigns including digital, print, broadcast and radio etc. \xc2\xb7 Create written and visual content that could be used by various business functions including the website, blog posts, event and promotional details, and internal communication documents \xc2\xb7 Ensure the professional quality and accuracy of external communication for both on-line and printed content \xc2\xb7 Provide administrative support to the marketing department as directed \xc2\xb7 Work collaboratively with the Director of Marketing, advertising agencies and media suppliers on various marketing campaigns and promotions as required Work Conditions \xc2\xb7 Hours of work are usually 8:30am\xe2\x80\x93 5:00pm; however, a rotating schedule of days of the week worked will be depend on event scheduling; overtime and weekend work will be required. Job Types: Full-time, Permanent Benefits:

• Dental care
• Extended health care
• Life insurance
• On-site parking
• Paid time off
• Store discount
• Wellness program

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Experience:

• Marketing: 2 years (preferred)

Work Location: In person