Job Description

Position: Marketing Coordinator
Type: Full-Time Permanent
Location: INLIV, Alberta, CA
Company Overview WELL is an omnichannel digital health company whose overarching objective is to empower doctors and healthcare workers to provide the best and most advanced care possible while leveraging the latest trends in digital health. As such, WELL owns and operates primary and executive healthcare clinics in both Canada and the US. Operating a global digital Electronic Medical Records (EMR) business serving thousands of healthcare clinics and health systems of all sizes and operates a multi-national portfolio of telehealth services which includes one of the largest telehealth service providers in Canada. WELL is also a provider of digital health, billing, and cybersecurity-related technology solutions. WELL\xe2\x80\x99s wholly-owned subsidiary CRH Medical provides various products and services that have supported thousands of Gastroenterology physicians in the US. WELL is an acquisitive company that follows a disciplined and accretive capital allocation strategy. WELL is publicly traded on the Toronto Stock Exchange under the symbol "WELL." For more information, visit: www.well.company.
Position Overview
We invite you to join a growing, dynamic, and always innovating team at INLIV as a Marketing and Digital Coordinator. This Calgary-based role will plan and deliver various marketing initiatives to support our internal teams while contributing to the overall business objectives. INLIV is perfect for you if you thrive in a fast-paced environment and juggle multiple priorities.


Responsibilities include but are not limited to: digital and social marketing, CRM management, sales support, lead generation, and event management. Experience in the healthcare industry, as well as B2B marketing, is considered an asset.

Key Responsibilities:


Core Skills, Experience and Competencies

• High-performing self-starter, with the ability to adapt quickly and deliver in a fast-paced environment
• Exceptional organizational skills
• Proven project management skills
• Strong written communication skills
• Ability to work in a team setting and independently.
• Able to produce compelling content that drives engagement for social media, blogs, and other long-form content
• Ability to manage a variety of marketing initiatives with support from internal marketing team, freelance/consultants, Business Development team
• Bachelor\xe2\x80\x99s degree or equivalent in marketing, advertising or communications
• 3+ years demonstrated work experience
• Strong social media platform audience development and analysis skills, including Facebook, Instagram, LinkedIn, Google My Business, YouTube, Hootsuite, etc
• Experience utilizing and analyzing reports from Facebook Business Manager is an asset
• SEO experience an asset
• Basic design skills, including Canva. Experience with Indesign an asset.

Key Elements of the Marketing Coordinator role:


Digital Marketing

• Social media management, execution, and measurement
• Consistent analysis and reporting of marketing campaign performance

Content Development

• Prepare written content for newsletter articles, social media content, blog posts, web pages, and sales/marketing collateral

Brand Management and Sales Support

• Maintain INLIV\xe2\x80\x99s existing brand guidelines
• Create and maintain corporate templates, forms and best practices documents
• Provide cross-functional support in review of documents for branding, style consistency and accuracy
• Create the outline and messaging for marketing and sales presentations
• Create and/or refine existing PowerPoint presentations.
• Competitive analysis and review
• Client Surveys

Event Planning and Execution

• Organize and execute corporate events and conferences for a range of target audiences
• Evaluate and present new event ideas including, but not limited to: sponsorship opportunities, event participation, digital opportunities, and advertising
• Support show strategy and manage cost control

WELL is committed to supporting a diverse, inclusive and accessible workplace. We welcome and celebrate the diversity of applicants and team members across ability, race, gender identity, sexual orientation, and perspective. We strive to create an inclusive workplace where difference is celebrated and fuels our success \xe2\x80\x93 this is the WELL Way!