Job Description

Job Summary CoCo Fresh Tea & Juice is a global franchise bubble tea chain with over 4500 stores worldwide. There are over 100 locations within Canada and 18 locations in Metro Vancouver. We are looking for a junior marketing specialist to join our team and support our director. If you are an individual who is looking for a long-term career with opportunities to grow with the company and connect you with the community, this opportunity might be right for you. Our Purpose At CoCo Fresh Tea & Juice, we share happiness through our hand-crafted beverages. Our purpose is to spark up every moment by embracing tradition, unleash innovation and seize the world. Our Value \xe2\x97\x8f Transparency: open conversation and honesty, we build trust through honest relationships and accountable action
\xe2\x97\x8f Passion: love what we do and why we do it
\xe2\x97\x8f Respect: we value everyone and treat people with respect
\xe2\x97\x8f Quality: satisfy our customers with quality drinks and services.
\xe2\x97\x8f Team work: one plus one equals to infinity
\xe2\x97\x8f Pure: we source for the best, seasonal fruits and ingredients globally and maintain quality consistency ranging from fresh tea, milk tea, fresh fruit, yogurt and more.
\xe2\x97\x8f Fun: Cultivates customer connections by delivering meaningful efforts through customer experience workshops, annual CoCo Day celebration and having fun with CoCo team
\xe2\x97\x8f Love: heartfelt service as an act of our love. Because each cup has potential to put a smile on everyone of you Roles and Responsibilities \xe2\x97\x8f Foster and nature relationships and communications with industry influencers and collaborators to develop and engage the brand.
\xe2\x97\x8f Support a multi-channel marketing strategy to push key content and promotion posters to social media.
\xe2\x97\x8f Create guidelines and coaching sessions for store managers on sales promotion events, customer growth, content delivery and brand engagement.
\xe2\x97\x8f Content creation and overseeing writing style, voice and brand tone.
\xe2\x97\x8f Monitor social media performance, report progress and recommend creative solutions to achieve our goals.
\xe2\x97\x8f Work with headquarter and marketing agencies to create and schedule marketing plan for each store based on operational needs.
\xe2\x97\x8f Provide support for marketing material marketing collateral like printed materials, ads, web pages, videos, etc.
\xe2\x97\x8f Work with 3rd party companies and vendors, like local food delivery platforms, to execute various marketing and sales objectives and participate in online and in-store events.
\xe2\x97\x8f Regularly visit each store and maintain communication with store managers to ensure and support ongoing promotion and events and to check for marketing methods\' effectiveness.
\xe2\x97\x8f Prepare analytic reports to measure the performance of the promotion from last month.
\xe2\x97\x8f Actively collect, respond and review customer\'s feedback on all the online platforms (Instagram, Facebook, Google).
\xe2\x97\x8f Perform regular upgrades to ensure ordering and operation systems remain updated, as well as work with the service provider to troubleshoot system failure and provide solutions to ensure promotion event functionality on the system.
\xe2\x97\x8f Conduct other jobs assigned by upper management. Skill and Qualifications \xe2\x97\x8f Bachelor\xe2\x80\x99s degree in Marketing, Business Administration or other Marketing related field.
\xe2\x97\x8f Prior experience in hospitality industry or marketing experience is a significant asset.
\xe2\x97\x8f A self-starter with the ability to anticipate issues and proactively problem solve
\xe2\x97\x8f Ability to work with confidential information
\xe2\x97\x8f Ability to take initiative and work with limited supervision
\xe2\x97\x8f Professional written and verbal communication skills
\xe2\x97\x8f Strong interpersonal and communication skills
\xe2\x97\x8f Strong organization, follow-thou and time management skills
\xe2\x97\x8f Willing to go above and beyond, enjoy challenges and thrive in a fast-paced environment
\xe2\x97\x8f Proficiency in Microsoft Office skills; particularly Outlook, Word, and Excel
\xe2\x97\x8f Proficiency in Mandarin speaking will be an advantage Benefit and Perks \xe2\x97\x8f Extended Health
\xe2\x97\x8f Employee Discount
\xe2\x97\x8f Bonus Language \xe2\x97\x8f English - Required
\xe2\x97\x8f Mandarin - Preferred Job Types: Full-time, Permanent Benefits:

• Discounted or free food
• Extended health care
• On-site parking
• Store discount

Schedule:

• 8 hour shift
• Monday to Friday

Supplemental pay types:

• Bonus pay

Work Location: In person