Job Description

At AML, we\'re always on the hunt for passionate team players who want to make a difference. AMLers commit their hands, their heads, and their hearts to their position. There are no sidelines. This is not corporate marketing: Glassdoor ratings score AML at 4.70 on 5.00. Our eNPS numbers are extremely impressive, with a +62 response to the question: "Do you enjoy working at AML?"Why should you consider AML? AMLers cite five main reasons as to why they choose AML. First and foremost, organizational culture is our source of competitive advantage; it is carefully managed and nurtured. The AML way emphasizes employee-to-employee connection, peer-to-peer accountability, total transparency and absolute care. All AMLers know what is expected of them. Unlike many other organizations, at AML, the leadership team practices what they preach.The second reason why people join AML is to be surrounded by like-minded colleagues: dynamic, achievement-oriented professionals who want to win as a team. All AMLers are guided by the belief that change is healthy, challenge is exciting, and stretch is rewarding. The team takes priority over the individual.Our growth trajectory is the third reason you should consider AML. Over the past 10 years, we have grown by 17% per year, compounded annually. Simply put, we\'ve quadrupled in size in 10 years and believe AML is now poised to accelerate! What does that mean? There is opportunity everywhere you look. If you like growth and change, AML is an environment in which you will thrive.Reason four: transparency. All employees know the score at every level of AML: individual, departmental, and company-wide. Details - financial, strategic, operational, cultural - are shared freely, based on the belief that the only way to combat blindspots - particularly those of the leadership team - is to share the full picture. Disclosure makes us better.Workplace flexibility is the final reason you will appreciate AML. As we only employ team players who are hungry for growth and challenge - AMLers operate with unprecedented freedom and flexibility. We focus on outcomes and reward on achievement. We don\'t micromanage the process, or the time, or the location.You\'ll see these five elements at play in the morning huddle that all employees attend to kick off their day. We share good news - personal and professional - with colleagues; we check in on company results; we identify, discuss and resolve key issues. Finally, every AMLer updates their critical number, the metric that captures the key contribution from each person\'s role.\xe2\x80\x8bInterested? Then you\'ll want to know more about what we do. AML designs and manufactures ocean-sensing solutions - sensors, instrumentation, and deployment systems - for customers on all seven continents. We have a market reputation for going to the ends of the earth to make our customers successful - enabling them to focus on the oceanography, not on the equipment. As a hi-tech business, our technical team includes experts and engineers with experience in the acoustic, mechanical, electrical, software, and embedded software domains. We operate from locations at either end of Canada: the Halifax area on the Atlantic Coast and the Victoria area on the Pacific Coast.As a Coop in our Marketing department, you will work closely with our Content Creator and our Digital Marketer / Webmaster. The team\xe2\x80\x99s mandate is to grow AML\xe2\x80\x99s RFI (request for information) count from prospects and customers. You will design compelling visuals - graphic stills and videos - that align with our core brand and that engage the market.Your position has a leading metric - used to forecast progress - and a lagging metric - a record of your success. You are responsible for:

• Leading metric: Content pieces approved
• Lagging metric: Market views / clicks of the content you\xe2\x80\x99ve created

What activities will you need to undertake to keep your numbers on track?

• Storyboard: Once you\xe2\x80\x99ve nailed the desired outcome of each piece, you\xe2\x80\x99ll need to break the project down into tighter sequences that maximize our chance of achieving outcome. You\xe2\x80\x99ll want to be able to demonstrate how each sequence reinforces the overall theme and creates momentum towards the goal;
• Plan: You will need to plan backwards from weekly publishing outcomes. For example, one week you might build a short video to enhance AML\xe2\x80\x99s recruitment messaging. We will expect you to be able to convert the weekly goal into day-by-day targets of what you need to accomplish in order to stay on track;
• Design and Refine: You will create the sequences, graphics and videos that you\xe2\x80\x99ve planned, refining and editing as necessary to create impact. You will maintain consistency with brand guidelines and you will pay strict attention to the small details that matter;
• Publish & Track: Once completed, you will publish the content and keep track of the number of views or downloads of that content;
• Other: Marketing at AML is a small team with much to do. Expect to be called upon to support other areas of the Marketing function. You might get pulled into web graphics, content writing, CRM work, or lead entry.

Your Competencies & Strengths:It goes without saying that you are goal oriented and hungry for achievement. People also describe you as curious, a self-starter, quick-to-learn, coachable, disciplined, and a team player! More specifically, your competencies include:

• Software Tools: You have experience with the Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.) and with video editing tools (Adobe Premiere Pro, Final Cut Pro, or similar). You have completed vector and raster image edits and you are able to create and edit simple animations;
• Aesthetic Sense: You have an understanding of colour theory, typography and layout. You probably have some digital content in your portfolio - graphics or videos, personal or professional - that you can demonstrate;
• Attention to Detail: You\xe2\x80\x99re a stickler for detail. You sweat the small stuff: alignment, spacing, resolution quality, grammar, etc. Details matter;
• Basic Copywriting: You can create basic yet compelling text to incorporate into graphics and videos. You have a sense for when copywriting is on or off message and does or doesn\xe2\x80\x99t align to a brand.
• Methodical & Calm: We work in an environment with tight deadlines. Focus and discipline are required. You have solid time management skills and the ability to balance competing priorities. You are calm under pressure. You have a keen spidey sense for when \xe2\x80\x9cperfect is the enemy of good\xe2\x80\x9d.

The ideal candidate will come from a Marketing career path, already has professional experience in an office environment, and will be able to commit to two consecutive co-op terms.

AML Oceanographic