Job Description

Marketing & Content Lead

Location:

Remote or Remote-Hybrid (based either near Penticton, BC or Victoria, BC)

Compensation:

$60,000 - $100,000 (depending on experience)

Type:

Full-time

About Us

DonMark Products Group

is a modern and agile R&D company/idea engine, founded by inventors with a track record of turning napkin sketches into real, market-shifting products. We live for that sweet spot where clever engineering meets practical innovation.

We're looking for a

Marketing & Content Lead

who can help us tell our story, build our following, and make some serious noise as we take our flagship product to market.

What You'll Do

You'll be the voice, the vibe, and the visual storyteller.
From social media and email campaigns to influencer collabs and trade shows, you'll shape how the world sees us. Expect to strategize, create, test, and tinker -- all while building a cohesive brand presence that feels human, confident, and a little bit rebellious.

Your days might include:

Crafting and managing a

content calendar

across Instagram, TikTok, YouTube, and beyond. Creating or coordinating eye-catching visuals, short videos, and photography. Writing blog posts, newsletters, and witty product updates that sound nothing like every other marketing email ever. Managing

social media channels

, engaging followers, and spotting growth trends before they're old news. Building influencer and affiliate partnerships (and keeping them running smoothly). Updating and optimizing the website (WordPress/WooCommerce) for both users and search engines. Running

email marketing

campaigns, automation flows, and performance tracking. Helping design and support

trade show materials

-- from banners to swag to booth buzz. Tracking performance metrics, analyzing what's working (and what isn't), and reporting insights to leadership. Encouraging user-generated content and community participation -- because our customers are our best storytellers.

What You'll Bring

At least 3-5 years of experience in digital marketing, content creation, or brand management. A knack for

storytelling through visuals and copy

. Experience running

social campaigns and paid ads

across multiple platforms. Familiarity with WordPress, WooCommerce, Canva (bonus if you dabble in Adobe), Google Analytics, and Meta Ads Manager. Comfort working independently -- and occasionally in chaos. Optional but awesome: basic video editing, photography, or trade show experience.

Bonus Points If You:

Have worked in the

tools, outdoor, or lifestyle

industries. Are a self-starter who can move from "idea" to "executed campaign". Have attended or organized

trade shows or marketing events

. Have dabbled in photography, videography, or design.

Why You'll Love It Here

At DonMark, you won't just be "running the socials" -- you'll be helping build a brand from the ground up.
You'll work directly with a small, multidisciplinary team of inventors, engineers, reseearchers, and creative minds who genuinely care about what they make.

You'll have:

Freedom

to experiment with your ideas.

Flexibility

to work remotely or hybrid (Penticton or Victoria BC).

Influence

in shaping the identity of a product and brand that's about to make waves.
This isn't a corporate marketing role -- it's a creative leadership opportunity for someone who wants their fingerprints all over a growing brand.

Job Type: Full-time

Pay: $60,000.00-$100,000.00 per year

Application question(s):

Tell us why you believe that you would be a good fit for this role: Tell us about a brand /product/project that you have worked on in the last 3-5 years that you are particularly proud of, and why:
Experience:

Digital marketing: 3 years (preferred)
Work Location: Remote