Job Description

We are seeking a dynamic Marketing Communications Specialist for a 2-year assignment to drive marketing initiatives and coordinate the efforts of our Marketing Communications team. The ideal candidate will be a marketing communications professional with a background in advertising, graphic design, social media, and website management. Key Responsibilities: Campaign Planning and Execution: Take charge of planning and executing 2-3 flyers and 15 sales campaigns monthly, ensuring accuracy, creativity, and timely delivery. Creative Direction:Lead film, content, and photo shoots, ensuring the successful execution of creative concepts. Provide guidance in graphic design, photography, video production, copywriting, and website development. Maintain the visual identity and consistent messaging, adapting as necessary for local requirements. Integrated Campaign Development: Develop integrated marketing campaigns across traditional and emerging media channels such as print, video, digital, and social media, ensuring a cohesive brand message. Online Presence:Manage the company\'s online presence, including social media platforms (Instagram, Facebook, YouTube, TikTok, Pinterest), website content, and digital advertising. Create compelling and relevant content that resonates with the target audience. Craft Instructional Content: Plan and create engaging craft instructional content for social and digital platforms to enhance customer engagement and brand loyalty. Paid Advertising: Manage Google and social media paid ad campaigns, optimizing strategies to maximize ROI and enhance brand visibility. Website Strategy:Plan and execute corporate content and strategy for the website, curating content based on UX principles and customer relevance. Visual Identity:Maintain the visual identity and ensure a consistent brand message, tailoring adaptations for local needs and market nuances. Team Leadership:Coordinate a team of approximately 10 professionals across various departments and regions, fostering a collaborative and innovative work environment. Professional Experience: \xc2\xb7 3 years of experience in marketing and advertising. \xc2\xb7 3 years of social media management and content creation expertise. \xc2\xb7 3 years of experience in graphic design, photography or video production. \xc2\xb7 1 years of experience in retail marketing, shopper marketing or account management (preferred). Qualifications & Skills: \xc2\xb7 Post-secondary studies in Advertising, Marketing, Communications, or Graphic Design. \xc2\xb7 Knowledge of sewing, fashion fabrics and crafts strongly preferred. \xc2\xb7 Strong creative direction skills, including graphic design, photography, video production, and copywriting. \xc2\xb7 Strong interpersonal skills, attention to detail, and excellent project and time management abilities. \xc2\xb7 Adobe Creative Cloud (Photoshop, InDesign, Illustrator) required. \xc2\xb7 Knowledge Adobe Premiere preferred \xc2\xb7 Microsoft Excel and PowerPoint required. If you are a creative visionary, a strategic thinker, and a team leader with a passion for crafting engaging marketing campaigns, we invite you to apply for this exciting opportunity! Please include a link to your portfolio or work samples to your application. In-person position located in Toronto/ON. Job Type: Fixed term contract
Contract length: 24 months Salary: $63,000.00-$70,000.00 per year Benefits:

• Dental care
• Disability insurance
• Extended health care
• Life insurance
• On-site parking
• Store discount

Schedule:

• 8 hour shift
• Monday to Friday

Experience:

• sewing and fabrics: 2 years (preferred)
• Adobe Creative Cloud (Photoshop, InDesign, Illustrator): 3 years (preferred)
• Adobe Premiere: 3 years (preferred)
• Microsoft Excel: 3 years (preferred)
• Microsoft Powerpoint: 3 years (preferred)

Work Location: In person Expected start date: 2024-01-09