Job Description

Employment Type:

Full-time, Seasonal/Year Round

Reports to:

General Manager

About Crabbe Mountain

Crabbe Mountain is home to the largest vertical descent in New Brunswick and offers premier skiing, snowboarding, hiking, biking, and event experiences. We are looking to grow as a four-season destination with Mountain Biking expansion planned for the near future. Crabbe is positioned as a cornerstone of outdoor recreation and rural tourism in the province. Crabbe Mountain is entering an exciting chapter of growth and innovation.

Job Overview

The Marketing, Communications & Events Lead is responsible for leading all marketing, communications, and event initiatives for Crabbe Mountain. This role acts as the primary brand ambassador and ensures consistent, timely, and effective communication across all platforms. The ideal candidate is creative, organized, personable, and thrives in a fast-paced, dynamic environment.

Skills, Abilities & Qualifications

Core Skills

1. Marketing Strategy & Planning

We are looking for someone with the ability to develop a comprehensive marketing plan aligned with organizational goals, with knowledge of brand positioning, target audience segmentation, and campaign planning and a strong understanding of digital marketing, content strategy, and performance metrics.

2. Communication Skills

The successful candidate will possess exceptional written and verbal communication, the ability to craft clear, compelling messaging for different audiences, and will demonstrate skills in copywriting, storytelling, and content creation.

3. Digital & Social Media Expertise

The position requires proficiency across major social media platforms (Facebook, Instagram, TikTok, X, YouTube, etc.), the ability to run, optimize, and analyze digital campaigns and skills in social listening, community engagement, and analytics review.

4. Content Creation

Strong abilities in photography, videography, editing, and visual storytelling. Experience producing newsletters, blogs, updates, and multimedia content will be an asset.

5. Project & Event Management

Ability to plan, coordinate, and execute events. Strong organizational and multitasking skills. Time management and ability to meet tight deadlines.

6. Analytical & Technical Skills

Data interpretation, trend forecasting, and campaign performance evaluation. Familiarity with analytics tools (Google Analytics, Meta Insights, etc.). Understanding of SEO, SEM, and email marketing platforms.

Personal Abilities & Attributes

Creative, innovative thinker with strong problem-solving skills. High level of initiative and ability to work independently. Leadership and team-oriented mindset. Personable, approachable, and confident when interacting with guests, partners, media Ability to ski or snowboard for content.

Qualifications

Required

Post-secondary education in marketing, communications, business, media, public relations, or a related field (or equivalent experience). Proven experience in marketing, communications, or related roles. Ability to thrive in a fast-paced, dynamic environment. Strong attention to detail. High sense of urgency and accountability. Experience managing social media platforms and digital campaigns. Strong writing, editing, and communication background. Experience coordinating or managing events.

Assets / Preferred

Experience with design software (Adobe,Creative Suite -- Photoshop, Illustrator, InDesign canva). Photography or videography experience Experience with CMS platforms (WordPress, Shopify, custom systems, etc.). Knowledge of skiing/snowboarding or mountain recreation industries. Advanced skiing or snowboarding ability (if relevant to the employer). Familiarity with CRM systems, email marketing platforms, or project management tools.

Working Conditions

Ability to work weekends, holidays, and flexible hours as needed. Comfortable working outdoors or in varied weather conditions.

Compensation & Benefits

Competitive wage and benefits package Ski pass and resort privileges

Think you're a great fit? We'd love to hear from you -- apply today!

Please ensure a resume and a copy of your degree/diploma/certificate are attached to your online application.

To be considered for this employment opportunity you must be eligible to work in Canada.

How to Apply

Qualified applicants are invited to apply online or submit a

resume and cover letter

outlining their experience and vision for Crabbe Mountain to:

hrcommittee@crabbemountain.com

Application Deadline:

11:59pm ATL - December 2nd, 2025

Job Type: Full-time

Benefits:

On-site parking Paid time off Store discount
Ability to commute/relocate:

Central Hainesville, NB E6E 1E3: reliably commute or plan to relocate before starting work (required)
Education:

Secondary School (required)
Experience:

marketing, communications or related: 1 year (required)
Language:

English (required)
Location:

Central Hainesville, NB E6E 1E3 (preferred)
Work Location: In person