Job Description

About Thrive Urban Wellness

Located in the heart of Historic Main Street Newmarket, Thrive Urban Wellness is a shared space wellness hub/centre and boutique that blends high-quality therapeutic services with a curated selection of natural wellness products. We are a collective of health and wellness professionals committed to creating an inclusive, supportive, and community-driven environment for our clients, customers, and partners.

We are seeking a

Digital Marketing & Communications Lead

to join our team in an onsite, part-time or full-time role that combines creative marketing leadership with in-person community engagement. This role is ideal for someone who thrives in a dynamic environment, loves connecting with people, and is passionate about health, wellness, and storytelling through digital media.

About the Role

As the Digital Marketing & Communications Lead, you will be the bridge between Thrive Urban Wellness and our community -- both online and in-person. You'll lead our marketing strategy across multiple platforms (Instagram, Facebook, TikTok, LinkedIn, and Shopify) while also playing a key role in boutique operations, brand partnerships, and event promotion.

You will:

Create and implement monthly marketing email campaigns for products, services, wellness events, and blogs Capture and edit engaging in-house photo and video content Maintain brand-aligned communications across all digital platforms Support boutique retail operations and assist wellness practitioners with administrative tasks Build and nurture relationships with customers, patients, community members, and brand partners

Key Responsibilities

Communications & Community Engagement

Provide administrative support, including bookings, scheduling, payment processing, and responding to phone/email inquiries Manage retail sales systems for in-store and online wellness shop Deliver excellent customer service and foster strong relationships in person and online Respond to Google reviews via Google Business Profile Support wellness practitioners with operational and promotional needs

Digital Marketing Leadership

Develop and maintain monthly content calendars: 2-3 social media posts/week 6 Instagram Story series/week 1 blog/month 1 email campaign/month Create engaging text, image, and video content that reflects our brand voice and values Research trends, monitor performance, and adapt strategies accordingly Capture and edit in-house content for marketing and events Track and analyze performance metrics; prepare monthly analytics reports Manage Shopify website updates, event listings, and email campaigns
*

Qualifications

2+ years of digital marketing experience Bachelor's degree in Marketing or related field (preferred, not required) Customer service and retail sales experience Proficient with: Shopify commerce platform (POS & online store) Google Suite Canva Pro Plann by Linktree scheduling app Knowledge of SEO best practices and AI-assisted marketing tools Strong communication, multitasking, and analytical skills

Workplace Culture

At Thrive, we work as a

collective

-- a group of independent practitioners and staff connected by a shared passion for health and wellness. Our culture is rooted in

respect, equality, and support

for one another. We value autonomy, personal responsibility, and mutual care for our shared space.

Perks & Benefits:

Casual dress Flexible schedule Profit sharing opportunities 15% staff discount in our wellness boutique Company events & community engagement opportunities
Job Type: Full-time

Pay: $18.00-$20.00 per hour

Benefits:

Casual dress Company events Flexible schedule Profit sharing Store discount
Work Location: In person

Expected start date: 2025-09-02